6 Ways to Let Google Optimize Your Business

It’s easy to take the idea of search engine optimization for granted. Yeah, the marketing landscape is abuzz with all things SEO today, but did you even know what the term “search engine optimization” meant ten years ago? The term has no doubt covered a lot of ground in a short period of time.
But let’s [...]

3 Valuable Tips for the Yahoo! and Bing Search Transition

After a partnership agreement was signed exactly one year ago, Yahoo! has finally started testing organic and paid listings from Microsoft Bing this week. Yahoo! states if all goes as planned, users should expect Yahoo!’s organic search results to be powered by Bing around August/September.
The organic search transition will happen automatically. However, if [...]

7 Simple Ways to Improve Conversion on Your Website

The whole point in having a website is to either generate sales or gain readers, other than that there is no other real value. Blogs want more people to reads their news and general ramblings, whereas retailers, tour operators, car leasers and directories want to generate sales. Making money is a core element in anyone’s [...]

Internal Linking Best Practices to Help Boost Rankings

When putting together a website, it’s important to think about optimizing your internal link structure to make sure it’s as search engine friendly as possible. A lot of the time, the potential of internal linking is overlooked in favor of other SEO factors, focusing mainly on the specific pages and not looking at the website [...]

7 WordPress Plug-ins to Help You Control Content Scraping

Here are eight WordPress plug-ins that may help you better monitor your blog posts, as promised in yesterday’s blog post 9 Ways to Reduce Scraping and Catch Blog Post.
Simple Feed Copyright Plug-in – This adds a copyright notice at the bottom of feed articles.
©Feed Plug-in – This can add the copyright, a digital fingerprint [...]

9 Ways to Reduce Scraping and Catch Blog Post Theft

Content scraping or theft is when original content is stolen from a blog to republish on another blog or site.  This is considered to be plagiarism or copyright infringement, but since the Web is not completely regulated yet, scraping has become an extremely common problem.  Although, this process can be done manually, normally it is [...]

Ask Mirna: Will My Blog Be Penalized for Duplicate Content?

QUESTION:
“What is the impact on your blog rankings if you take some of the blog posts and repackage them as e-zine articles? Effectively, you are using the content twice. Will my blog rankings be penalized? If so, how much?” — Rob B.

ANSWER:
The duplicate content penalty is used by Google and other major search engines [...]

6 Reasons Why You Need a Business Blog

If you don’t currently have a blog for your business web site, it’s high time you set one up. Even businesses with no writing staff can manage by hiring ghostwriters or inviting guest bloggers. You can also work on posts ahead of time and schedule them to run over time. I schedule a [...]

Ask Mirna: How Crucial is SEO for an E-Commerce Business?

QUESTION:
“Hi Mirna.  Just how crucial it is for a start up e-commerce business to invest in an SEO campaign, and when would you say is the best time to do that?” — Ali Badruddin
ANSWER:
This is a very common question and most e-commerce business owners fail to budget for (search engine optimization) SEO into [...]

5 SEO Scams to Avoid

As a business owner, you know that search engine optimization (SEO) is important. Without it, your website will languish in anonymity. It can be very easy to get obsessed with getting higher rankings and more traffic, something that everyone wants. Unfortunately, there are many unscrupulous people out there who prey on those desires to make [...]

5 Tips for SEO Video Marketing

These days, video is really growing on the Internet. Where text was once the content of choice, that’s not necessarily true anymore. Video and audio are becoming extremely popular and the fact that more people have faster Internet now means that videos can be more complex and longer than the 30 second bites from before.
While [...]

7 Ways to Make StumbleUpon More Useful for Small Business

Of all the social media sites available, StumbleUpon is perhaps one of the most complex bookmarker available. It allows you to connect with others, message them, send links to friends, vote up and down and a myriad of other actions. If you are using SU for business promotion, chances are you’re missing out on a [...]

3 Ways to Use the New Google Descriptions

Google has just rolled out a new feature that makes the descriptions shown under each search result title more useful. You can now search within a page right on the search results by clicking on a link below the description. It’s essentially a search within a search, something that can make it far easier for [...]

5 Reasons You Should Be Optimizing for Bing

The standard for search engine optimization has been Google for a very long time, but now people are starting to think about another option. Bing has been far more popular than anyone anticipated. Even with Google Caffeine on the horizon, it would be foolish not to take this new up and comer into account when [...]

Social Influence Marketing: A More Powerful Way to Talk to Customers

Razorfish recently came out with a report on social influence marketing, an interesting concept for companies and businesses that are looking to reach customers in a new and better way. There are many interesting points in the 58 page report, but it essentially boils down to communicating with your clients. Rather than pushing a brand [...]

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