Category : Search Engine Optimization (SEO)

  • On the Go SEO with Your iPad

    Posted Sep 14th, 2011 By in Search Engine Optimization (SEO) With | No Comments

    In the world of search engine optimization, an organized optimizer rules. By constantly staying on top of your work and new innovations, you can pull together some great results. With the flexibility of the iPad 2, you have a great new tool to do so. The iPad’s unique design, and ability to connect through a 3G network, allows you to successfully perform SEO work on the go. Along with an amazing, user friendly design, the iPad also features a number of applications that are strictly for SEO. The iPad also is an affective way to cross check the effectiveness or your website to an enormously growing population of mobile users. Using the iPad on the go for SEO, is becoming more and more essential.

    One of the most important parts of performing essential SEO tasks, is staying organized. With great organization comes even better communication. This can be between clients, co-workers, or potential customers. You must always stay connected with your contacts, to ensure quality customer service, and to stay ahead on your work. You can easily do this with the iPad 2, and its 3G capabilities. You can even use multiple accounts to organize personal, and business emails to be more efficient. This opens up your business capabilities in a number of different ways. First, you will never be playing catch up. Second you can be sure that you will never miss an opportunity. This is very important when you are in the SEO business.

    While you may not have all the useful tools on your iPad that your computer may bring, there are many SEO applications that can help. One of the main problems with using in an iPad is the browser. Browsers are portrayed in a mobile version. This can be highly annoying, especially if you are using the SEO Quake bar frequently. One great way to combat this browser issue is to download the “Atomic Web” browser. This application is only $.99, and is worth every penny. This allows you to “trick” the website into thinking you are using a browser like Firefox, Opera, or Chrome. This can be a very useful tool when you are interacting with various web pages. Another great application for SEO on the iPad is “Website SEO Analyzer.” This app lets you do a number of things that eliminate the need for your SEO Quake bar. You can check page rank, alexa rank, and even Meta data. It will also let you see the page size and the page load time. All of these things are important when checking prospective candidates when you are performing link building services.

    The most important part when using the iPad for SEO is cross browser detection. With more and more people using mobile devices, you want to make sure that your website is operating the right way through all browsers. The number of users on tablet, and mobile devices is growing every single day. You do not want to missing out on these potential visitors because of a lack of knowledge. The iPad is the wave of the future. Although many have complained about the lack of Flash on iPads, Flash is 100% non-readable by Google. iPad may force you to use other options that make for more visibility through many browsers, and in turn lets Google index videos that may be lost in flash. This is going to be very important in future years. HTML 5 is going to become the norm due to the ease, and friendly aspects is contains. Although not all browsers use the “video” tag yet for HTML 5, this lets you get a head start in the SEO world. Google, and Apple are both very big fans of HTML 5.  You can use HTML 5 in the browsers that read it, and perform if/else functions and revert to flash for those who do not. This will allow you to be a multi-faceted website, and also allows Google to index your site appropriately.

    The iPad allows you to perform essential SEO techniques while you are on the go. Using your iPad for SEO can keep you on task, can help you manage your time better, and is a very important tool considering the future of SEO. With a 3G network, an iPad is a great way to stay ahead on your projects, and beat the competition. If you want to keep your SEO business strong, an iPad can also help you to find the best way to optimize your site for the growing number of mobile users. That is something that you do not want to miss out on. Using your iPad, or any other tablet will soon be essential for all SEO businesses.

  • The Best Way to Blog for SEO – A Beginner’s Guide

    Posted Aug 30th, 2011 By in Blogging, Search Engine Optimization (SEO) With | 1 Comment

    Are you clueless on how to blog for SEO? This beginner’s guide will take you through simple steps on how to get your blog posts in tip top shape for when the search bots come crawling.

    Why Blog for SEO?

    There’s two very good reasons you should do this, which lead me to put together this beginner’s guide on how to blog for SEO.

    1. Since you’re already taking the time to write the blog, so you might as well know how to blog for SEO.

    2. It will help drive extra traffic to your blog in the long term – which is why you’re blogging right?

    How to Blog for SEO

    First you should plan out your blog post. It might seem like extra work, but believe me it will make the whole process a lot easier. You can download the plan I used to prepare this blog for SEO here.

    Topic – First you’ll need to decide on the topic you’ll be blogging about. Ideally it should be a trending topic or something you know is popular with your target audience. There’s no point writing about something no one’s interested in.

    Keywords – Probably the most important consideration when tailoring your blog for seo is the keywords you’ll use. Once you’ve decided on your topic, the best way to select keywords is to head on over to the google keyword tool, which will show you a bunch of suggestions for the topic you enter. Ideally try to choose 2 or 3 phrases which have high search traffic and low competition. If you downloaded the plan I used for this post, you’ll see that the phrases I’ve selected are ‘blog for seo’, ‘how to blog’ and ‘beginner’s guide’, which all have low competition and searches in the thousands. (more…)

  • Incredibly Effective SEO Tips for E-Commerce Sellers

    Posted Jul 2nd, 2011 By in Search Engine Optimization (SEO) With | 4 Comments

    Setting up your online shop for search engine optimization is a crucial part of making it a success. There are certain characteristics of web pages that the search engines view favorably, while there are other characteristics that they do not. Knowing what these are and tailoring your online shop presentation to be viewed favorably will land you higher in organic search results than a site or online shop that has not taken these important points into consideration.

    If you’re just now beginning to set up your online shop, this is the best time of all to review these points. If your online shop is already open, it’s certainly not too late to make some key updates to your website and its item listings.

    A few important points about SEO:

    First, the search engines don’t officially publish a rule book on how they evaluate web pages. However much has been researched and published on what they look for and many characteristics are clear. It’s also important to note that the search engines are constantly updating their algorithms and strategies in a quest to deliver the most relevant, high- quality search results. The points covered here are those that are not likely to change in the near future.

    It’s also important to remember that you are not just setting up your shop and its listings for the search engines, but equally important is for it to be attractive to online shoppers as well. Setting up your shop with both groups in mind is the ideal. (more…)

  • The One Single SEO Tip That Will Get You Targeted Website Traffic

    Posted May 19th, 2011 By in Search Engine Optimization (SEO) With | 1 Comment

    What is the one thing I should do to my website that would improve my SEO?  This is a common question I am asked and I always have the same answer.

    I tell people all they have to do is make their listing in the search engines the one that more people will want to click on. Simple!

    Of course, there is a lot in just that simple statement.  First, for people to be able to click on your listing it needs to be seen and for them to actually click on your listing then it needs to offer the answer they are looking for.  Put simply, it needs to say “Here I am and I have exactly what you are looking for”.  Actually, it needs to shout it at you!

    So how do you do this?  Well it’s all down to two very important fields on your webpage.  The Title tag and the Meta description tag.  If you are using a content management system to update your pages then the fields are probably called Page Title and Page Description.

    Now before any purist SEO specialists chime in and say that the description field has no place in your SEO strategy let me tell you they are plainly wrong.  What they mean to say is that the search engines place no value on what you include in your description field.  However, it isn’t the search engines that click on your listing.  It’s people that do that and they read your page description. (more…)

  • 62 Ecommerce Search Engine Optimization (SEO) Tips & Ideas

    Posted May 16th, 2011 By in Search Engine Optimization (SEO) With | 4 Comments

    One of the reasons I like ecommerce SEO is that there is a tremendous amount of opportunities to increase the optimization quality of an online store. Unlike service businesses or online brochure websites which typically only have a few pages, a catalog of products creates a great opportunity to increase the amount of content and provide relevance for the search engines.

    Here at Best Rank, we spend a lot of time educating clients about optimization and how they can use it to gain a competitive advantage in their marketplace.  Having a specialty in ecommerce, my conversations are often about tips and advice on what online store owners can do to improve their rankings and increase traffic. There are plenty of resources for learning SEO online, but not a lot specific to ecommerce.

    For those interested in getting their hands dirty, I have created a list of 62 Ecommerce Search Engine Optimization Tips & Ideas. Of course there are tips here that apply to non-ecommerce sites as well, but ecommerce SEO does deserve its own list.

    The list is in no particular order. If you have some tips or feedback you want to add, please feel free to comment .

    1. Do a search in Google using site:www.yourdomain.com. This allows you to see what pages of your website are being indexed and how they look. The results should be keyword rich and have call to action for users to click.

    2. Do a site: search in Google for your competitors. While you are looking at your own indexing, look at your competition. Are their search engine results better optimized or better written? Don’t let them win.

    3. Use Google’s Keyword Tool to find keywords. If you have an Adwords account you are probably familiar with Google’s Keyword Tool. If not, you can use Google’s External Keyword Tool Be sure set the match type on [exact] so you are looking at the number of searches for that specific keyword.

    4. Don’t forget text on your homepage. Graphics are attractive and are great for users. Be sure that there is some html text on the homepage as well. If you have to put it near the footer, fine. Just make sure it is somewhere.

    5. Be sure your homepage title uses your 3 most important keywords. I prefer to limit any given page to focus on 3 keywords. Some people like 4 and some people 2. Your homepage optimization is really important to tell the engines what your site is going to focus on. (more…)

  • Page 1 of 812345»...Last »

Copyright © 2011 MirnaBard.com