6 Ways to Let Google Optimize Your Business

It’s easy to take the idea of search engine optimization for granted. Yeah, the marketing landscape is abuzz with all things SEO today, but did you even know what the term “search engine optimization” meant ten years ago? The term has no doubt covered a lot of ground in a short period of time.
But let’s [...]

3 Valuable Tips for the Yahoo! and Bing Search Transition

After a partnership agreement was signed exactly one year ago, Yahoo! has finally started testing organic and paid listings from Microsoft Bing this week. Yahoo! states if all goes as planned, users should expect Yahoo!’s organic search results to be powered by Bing around August/September.
The organic search transition will happen automatically. However, if [...]

7 Simple Ways to Improve Conversion on Your Website

The whole point in having a website is to either generate sales or gain readers, other than that there is no other real value. Blogs want more people to reads their news and general ramblings, whereas retailers, tour operators, car leasers and directories want to generate sales. Making money is a core element in anyone’s [...]

Internal Linking Best Practices to Help Boost Rankings

When putting together a website, it’s important to think about optimizing your internal link structure to make sure it’s as search engine friendly as possible. A lot of the time, the potential of internal linking is overlooked in favor of other SEO factors, focusing mainly on the specific pages and not looking at the website [...]

Ask Mirna: Will My Blog Be Penalized for Duplicate Content?

QUESTION:
“What is the impact on your blog rankings if you take some of the blog posts and repackage them as e-zine articles? Effectively, you are using the content twice. Will my blog rankings be penalized? If so, how much?” — Rob B.

ANSWER:
The duplicate content penalty is used by Google and other major search engines [...]

Ask Mirna: How Crucial is SEO for an E-Commerce Business?

QUESTION:
“Hi Mirna.  Just how crucial it is for a start up e-commerce business to invest in an SEO campaign, and when would you say is the best time to do that?” — Ali Badruddin
ANSWER:
This is a very common question and most e-commerce business owners fail to budget for (search engine optimization) SEO into [...]

5 SEO Scams to Avoid

As a business owner, you know that search engine optimization (SEO) is important. Without it, your website will languish in anonymity. It can be very easy to get obsessed with getting higher rankings and more traffic, something that everyone wants. Unfortunately, there are many unscrupulous people out there who prey on those desires to make [...]

7 Questions You Should Ask Your SEO Firm

SEO firms or consultants can be of great benefit to your business, but unfortunately, there are some frauds out there. You can’t just assume that someone is an expert in the field because he says he is. It’s up to you, the consumer, to take the time to do your due diligence, but the following [...]

5 Reasons You Should Be Optimizing for Bing

The standard for search engine optimization has been Google for a very long time, but now people are starting to think about another option. Bing has been far more popular than anyone anticipated. Even with Google Caffeine on the horizon, it would be foolish not to take this new up and comer into account when [...]

Google Caffeine: A Desperate Attempt at Competition or Something Worthwhile?

The brand spanking new version of Google Caffeine is about to be launched, but the internet is already buzzing about it. Last week, a developer’s version was released and the testers have been reporting some excellent results. So just what can you expect from this new and improved search engine when it finally makes a [...]

7 Worst SEO Mistakes

These days, everyone knows that SEO is important to running a successful website, but not everyone is aware of how to implement search engine optimization successfully. Could you be sabotaging your website’s search engine ranking? Read on to find out.
The 7 worst SEO mistakes are:1. Using Flash or JavaScript. It might seem like a great [...]

Search Engine Marketing: Building Your Business Economically

One of the biggest advantages to promoting your business online, even if it`s a brick and mortar business, is the fact that it is affordable. You can literally spend tens of thousands of dollars for the same results that you`ll get for a fraction of the price online. Search engine marketing is one of the [...]