6 Ways to Let Google Optimize Your Business

It’s easy to take the idea of search engine optimization for granted. Yeah, the marketing landscape is abuzz with all things SEO today, but did you even know what the term “search engine optimization” meant ten years ago? The term has no doubt covered a lot of ground in a short period of time.
But let’s [...]

5 Incredible Lead Generation Ideas

As an expert in your field, you’ve got a ton of really important information in your head. But you’ve got to get it out of your head and into some useful format for lead generation. Information is the heart and soul of marketing, so you’ve got to have some idea about the products you want [...]

3 Valuable Tips for the Yahoo! and Bing Search Transition

After a partnership agreement was signed exactly one year ago, Yahoo! has finally started testing organic and paid listings from Microsoft Bing this week. Yahoo! states if all goes as planned, users should expect Yahoo!’s organic search results to be powered by Bing around August/September.
The organic search transition will happen automatically. However, if [...]

25 Monitoring Tools That Will Not Cost You a Penny

Your brand, industry, and competitors are being discussed online whether you use social media or not. Actively monitoring what people are saying about you, your brand, your industry, and your competitors has many benefits, including protecting your brand reputation, discovering what customers want and need, learning of new opportunities, staying on top of competition, avoiding [...]

Marketing to Your Customers, Not Your Ego

Today, I am going to discuss something that I’m sure everyone has seen at least once or twice, and I would hasten to add that probably the majority of marketers have been guilty of it at least in some small way (I’m certainly no exception).
Ego-centric Marketing
It’s not usually done on purpose, but I think businesses [...]

Internal Linking Best Practices to Help Boost Rankings

When putting together a website, it’s important to think about optimizing your internal link structure to make sure it’s as search engine friendly as possible. A lot of the time, the potential of internal linking is overlooked in favor of other SEO factors, focusing mainly on the specific pages and not looking at the website [...]

Ask Mirna: How Crucial is SEO for an E-Commerce Business?

QUESTION:
“Hi Mirna.  Just how crucial it is for a start up e-commerce business to invest in an SEO campaign, and when would you say is the best time to do that?” — Ali Badruddin
ANSWER:
This is a very common question and most e-commerce business owners fail to budget for (search engine optimization) SEO into [...]

5 SEO Scams to Avoid

As a business owner, you know that search engine optimization (SEO) is important. Without it, your website will languish in anonymity. It can be very easy to get obsessed with getting higher rankings and more traffic, something that everyone wants. Unfortunately, there are many unscrupulous people out there who prey on those desires to make [...]

5 Ways to Spot a Social Media Scam

We all know that there are scams everywhere these days, but most people don’t really know what to look for in social media. How do you know when something is a scam or when they are actually as expert as they say? It can be difficult, but there are a few signs that will let [...]

7 Questions You Should Ask Your SEO Firm

SEO firms or consultants can be of great benefit to your business, but unfortunately, there are some frauds out there. You can’t just assume that someone is an expert in the field because he says he is. It’s up to you, the consumer, to take the time to do your due diligence, but the following [...]

Building Web Presence for Small Businesses

While browsing through online forums, I noticed one question being asked over and over: I have a small business so why do I need web presence? This is a great question because many small businesses often do not have a clue why they have a website.
The Internet is an affordable, convenient, and effective medium which [...]