6 Ways to Let Google Optimize Your Business

It’s easy to take the idea of search engine optimization for granted. Yeah, the marketing landscape is abuzz with all things SEO today, but did you even know what the term “search engine optimization” meant ten years ago? The term has no doubt covered a lot of ground in a short period of time.
But let’s [...]

3 Ways to Use the New Google Descriptions

Google has just rolled out a new feature that makes the descriptions shown under each search result title more useful. You can now search within a page right on the search results by clicking on a link below the description. It’s essentially a search within a search, something that can make it far easier for [...]

5 Reasons You Should Be Optimizing for Bing

The standard for search engine optimization has been Google for a very long time, but now people are starting to think about another option. Bing has been far more popular than anyone anticipated. Even with Google Caffeine on the horizon, it would be foolish not to take this new up and comer into account when [...]

Google Caffeine: A Desperate Attempt at Competition or Something Worthwhile?

The brand spanking new version of Google Caffeine is about to be launched, but the internet is already buzzing about it. Last week, a developer’s version was released and the testers have been reporting some excellent results. So just what can you expect from this new and improved search engine when it finally makes a [...]