Category : Facebook

  • Book Review: “Social Media Marketing: Market Your Real Estate & Mortgage Business Using the Power of Social Media”

    Posted Mar 15th, 2010 By in Blogging, Facebook, Social Media, Social Networking, Twitter With | 3 Comments

    I just finished reading “Social Media Marketing: Market Your Real Estate & Mortgage Business Using the Power of Social Media” eBook written by my good friend Naomi Trower, real estate broker and social media extraordinaire. I met Naomi in 2009 at the LA Twitter Conference, and we’ve kept in touch through Facebook and Twitter (the power of social networking, right?).

    Many realtors and brokers have given up on their business in the past several years because of the new economy; and there are still many who continue to struggle but have not quite given up yet. If are a realtor who has not yet jumped into the sea of online opportunities to market your business, I urge you to do so as soon as possible.

    Naomi is a perfect example of a broker who decided she was not going to let a slow economy stand in the way of business growth. For the past two years, Naomi has been integrating Internet marketing and social media tactics as part of her overall marketing strategy. She obtains 15-20 new leads per week by applying the same tactics described in her eBook.

    I highly recommend this eBook to realtors and brokers who want a simple way to embrace and leverage social media. Naomi shares free or extremely cost-effective step-by-step tactics for Twitter, Facebook, blogging on WordPress, and Active Rain. I think she did a superb job at explaining all the tactics in an easy-to-follow format.

    She even gives a sample of her social media schedule, keywords and phrases you can use to find your target audience as well as some fantastic examples of how to strategically word tweets, status updates, and introductions so it doesn’t seem like selling all the time. I especially liked how she personalized the book by sharing her experience with using social media. This shows me that she really walks the talk.  Thank you for an excellent eBook Naomi!

    I am not going to give away any of her secrets and tips, you will just have to buy the eBook and see for yourself. Click here to purchase the eBook and learn more about Naomi Trower. And, don’t forget to leave her a review after you read the book! This will be good social media practice for you ;) (wink wink).

    BTW, I loved the eBook so much that I will be recommending it and using Naomi as a case study in a keynote presentation I am giving to 300+ real estate professionals at the NAHREP event on March 25!

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  • Chelsea King: A Whole New Use for Social Networking

    Posted Feb 28th, 2010 By in Facebook, Social Networking, Twitter With | 4 Comments

    When 17 year old Chelsea King went missing on February 25th, her family called the police as soon as it became obvious the teen hadn’t returned from her run. The search for the missing girl started that same night, turning up nothing but a locked car that Chelsea left outside the Rancho Bernardo Community Center. Then they did something that isn’t as standard . . . they set up a Facebook Group and a Twitter account for Chelsea.

    The pages are the perfect way to keep friends and family updated on the worrying situation, but it has done much more than that. In a very short time, close to 6,000 people (and growing) have joined the group, spreading the word about the missing teen through the world of online media and putting Chelsea’s photo and description out on the internet. Hundreds of volunteers showed up to help search for the girl, some as a direct result of the page. Social networking is giving back!

    Chelsea King: A Whole New Use for Social Networking

    Chelsea’s Facebook Group isn’t the first time social media has been used as a cry for help. In 2007, Tom McEwan set up a Facebook page to help find his 19 year old son Kyle. Today, his MySpace page continues to share songs and memories of Kyle.

    If you are a frequent user of Twitter, chances are you’ve seen a few Amber Alerts retweeted there.  The micro-blogging network is often used to share alerts when a child goes missing and to update information. Social networks like Twitter and Facebook get the word out faster than any other medium and can reach thousands or millions within seconds.

    A more recent example of using Twitter to help find missing family members occurred just after the 8.8 earthquake in Chile. Sheryl Breuker hadn’t heard from her sister-in-law after the quake and used Twitter to post pertinent info and ask for people to help her find the woman. Just two hours later, a local man tracked the woman down, assuring Breuker via Twitter, that her brother’s wife was indeed safe (See Mashable post).

    Social media has been used for many things, from dating to business promotion, but now it can help save lives as well. An organization called Help Find My Child has set up a system to help parents of missing children get the necessary information out fast on multiple networks, including Twitter, Facebook, Bebo and MySpace, among others. It’s just one way to make sure that social networking sites are giving back to families and helping them find their missing children.

    Please help retweet and share this blog post on all your social networks so we can help find Chelsea King fast.

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  • 5 Ways to Stay Safe on Social Networking Sites

    Posted Oct 3rd, 2009 By in Facebook, Social Media, Social Networking, Twitter With | 2 Comments


    In the past week, we’ve seen some big security issues on both Twitter and Facebook. The first big scare was Facebook’s Fan Check application, which many people claimed was hijacking their account. While the jury is still out on whether or not the application was actually spyware, it caused many to accidentally download malware while attempting to find a way to get rid of the application. Then Twitter had a worm that was spread through fake DMs, and shortly afterwards, the focus turned back to Facebook with a worm that is spreading via newsfeed posts.

    With so many security breaches of popular sites, people are starting to wonder, just how safe are social networking sites and how can we protect ourselves? While social media can be an excellent way to promote your business, at what price?

    Here are a few ways to ensure your security while using sites like Twitter and Facebook, as well as other social media networks.

    1. Change your password. If you think you have been the target of an attack or that your account on any social media site has been compromised, change your password immediately. It’s also a good idea to change your password on a regular basis, even if you aren’t sure that you’ve been attacked.

    2. Use anti-spyware. A good antivirus and anti-spyware software is a must these days. While some worms and such only affect your online accounts, others will install right onto your computer and glean other information, so it’s important to catch these before they can do any damage.

    3. Avoid suspicious messages. Anything that appears to be generic with a link should be avoided at all costs. Nearly all of the worms that are causing problems on social networks these days are posting messages such as, “This video is so funny, you have to watch it!” or “Is this you in this photo?” with a cloaked link. Even if you know the person who sent the message, confirm that they really did send you something before clicking on any of these generic sounding links.

    4. Double check URLS. When you are asked to sign into your account, make sure you double check that the URL is where you want to be. Often phishing schemes will use a similar website address, with an identical sign in page to harvest information. Just make it a habit to check the signup page URL to make sure you’re on the right page.

    5. Use different passwords. If you use the same password on all your social media accounts, or worse, all your online accounts, including banking sites, then any hacker who gains access to one account can get into every single one that you own. Make sure you keep all your passwords different, even if your username is the same. If you have difficulties remembering, use a notebook by your computer to keep track of everything.

    These days, online security is getting harder and harder to maintain. You want to be social and promote your business, but you need to stay safe, too. Following these tips should help you avoid most security issues that you could face on social media sites, but common sense will take you a long way, too.

    Were you a victim of any online scams? Please share your story with our readers and tell us how you handled it.

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