Category : Business

  • 8 Ways to Keep Customers Coming Back

    Posted May 24th, 2010 By in Business With | 1 Comment

    Whether you own a brick and mortar based business, or maybe you have just an online business that you’re running.  Regardless of what you’re running, I wanted to give you 8 effective tips that you can use to keep your customers coming back.  If you find that none of your customers are coming back, you may be doing something wrong!

    #1 Get their information – When someone makes a purchase, always make sure that you get their information somehow.   Whether you get their email, or even a home address, this is a great way to stay in touch.  You can send them discounts, promotions, and more.

    #2 Customer service is a plus – If you treat customers like family, they will want to come back.  People want to feel welcomed when they hit your store.  Even if you just have a presence online, it never hurts to send a customized email.  Also, try to make an effort to answer every email and avoid those canned email responses!

    #3 Give out coupons – Nothing is better than receiving coupons in the mail.  Offer exclusive deals to your past customers.  This is a great way for them to spend even more money.  Tell them in the offer that it’s a deal only given out to them.

    #4 Simply listen to them – Everyone is filled with opinions and they are going to share them.  Whether they are good or bad, make sure that you listen and try your best to meet all needs.  As long as they are legit, customers love when you listen! (more…)

  • 6 Essential Mindset Shifts for Social Media Success

    Posted May 19th, 2010 By in Business, Social Media, Social Networking With | 10 Comments

    Some businesses do now understand that adopting social media means changing their mindset on how they do business; however, I am surprised to see how many are still not aware what type of shift needs to take place, or are not willing to make the changes needed to succeed.

    On a daily basis, I hear many excuses from CEO’s and businesses owners on why they don’t want to use social media — “It is too time-consuming; we don’t have the resources; we don’t understand how it’s supposed to help the business; social media is for teens and techies; we don’t enjoy it; we have no idea where to start.”  Do these sound familiar?

    CEO’s and business owners must understand the philosophy which drives social media.  It is essential to first adopt the social media mindset by recognizing that the rules of marketing, advertising, public relations, and communication have changed.  It is also necessary to be open-minded and make changes in the way you communicate with customers because the social media revolution will not be going away. mind-set

    When deciding to incorporate social media in your business, using social media tools should be the last thing you think about (See the Looking Beyond Social Media Hype post).  In order to experience maximum benefit from social media, the process begins with a complete mindset shift.

    Here are the six essential mindset shifts that need to happen before a business participates in any form of social media: (more…)

  • Case Study: Chef Zov Karamardian of Orange County Takes On Social Media

    Posted May 15th, 2010 By in Blogging, Business, Case Studies, Social Media, Social Networking With | 4 Comments

    Recently, I had the pleasure of connecting on Twitter and Facebook with Chef Zov Karamardian (@Zovs), an award-winning chef, restaurateur and bestselling cookbook author. Chef Zov jumped on the social media bandwagon a few months ago, learning and embracing as much as she can.Zovs

    As part of her social media strategy, Chef Zov announced the “Make an Eggplant Proud Recipe Contest,” in which I became a finalist after submitting my favorite eggplant recipes.

    The eggplant contest was only promoted through Zov’s blog, Facebook, and Twitter, resulting in over 30 recipe submissions. With the assistance of creative minds Marcie Taylor, Suz Broughton, and Frank Groff, Inc., Chef Zov turned the contest into an exciting offline affair. On May 12, several influential Orange County bloggers were invited for lunch at Zov’s Tustin location to taste and judge the recipes of the four finalists (See partial blogger list and finalists as well as my recipe below).

    I am standing next to Chef Zov looking like and eggplant with my purple and black outfit (It was not planned!)

    Chef Zov, Me (dressed like an eggplant, but unplanned), Jihan Assi (winner), Priscilla Willis, Yuko Graham

    The winner (Jihan Assi) took home a plaque with a $100 gift certificate for Zov’s restaurant and will have her recipe featured as the “Special of the Day” at Zov’s Cafe in Tustin on Friday, May 28th. You can grab Jihan’s eggplant recipe on Zov’s blog. (more…)

  • A True Honor to be Nominated for Orange County’s Women in Business Awards

    Posted May 7th, 2010 By in Business With | 14 Comments

    I am extremely honored and thrilled to be selected as a nominee among many exceptional women of Orange County for the The Sixteenth Annual Women in Business Awards.

    16th Annual Women in Business Awards

    16th Annual Women in Business Awards

    This premier program was designed by the Orange County Business Journal to recognize the accomplishments of the community’s outstanding business and professional women.

    The event will be held on Tuesday, May 25, at the Hyatt Regency Irvine, featuring keynote speaker Linda LoRe, President & CEO, Frederick’s of Hollywood.

    I’ve had a relationship with the Orange County Business Journal for over 13 years from my media planning days at top Orange County advertising agencies.  I have placed many ads with the journal for my clients and even sponsored the event when I was employed for Hoag Hospital.  But, never in my wildest dreams did I think I would be a nominee in this magnificent event! (more…)

  • Page 8 of 8« First...«45678

Copyright © 2011 MirnaBard.com