How Do I find Ideal Clients in This Economy?

It’s easy to find out who your Ideal Clients are, no matter what the economy is like. Here’s how.
How do I find ideal clients in this economy? That was a question one attendee asked in a recent panel I hosted, and it’s not the only time I’ve heard such a question. How can I survive [...]

Brand-What the Heck is That?

Many people use the word brand quite loosely. So let’s define what a brand is? For many people, a brand is just a logo with a unique identity and nothing else.
So let’s define what exactly a brand is and how we can use it to position ourselves in this crowded marketplace.
I was once talking to [...]