Category : Branding

  • A Few Simple Ways to Fix a Damaged Reputation Online

    Posted Dec 13th, 2010 By in Branding, Business, Customer Service With | 3 Comments

    Poor recommendations online can be damaging to businesses and can end up costing companies thousands of dollars in lost sales each year. One thing you need to realize as a business owner or as a marketer is that it is impossible to go onto other websites and “delete” negative reviews.

    Although you cannot delete feedback left by others, you can manage the content that you put out to the public while also managing the positive reviews that your company has across the Internet. You can minimize the negative reviews by increasing positive reviews on more authoritative and trusted websites.

    Finding and keeping up with reviews of your company can seem slightly overwhelming. The first thing you will need to do if you have not already is set up Google Alerts for your company’s name. By setting up Google Alerts, you will be notified immediately every time someone mentions you or your company’s name on the Internet. This keeps you ahead of the curve when dealing with brand management and reputation on the Internet from this day forward.

    In addition, to view what people have said about you from yesterday and beyond, perform a quick Google search for “your company’s name reviews.” For example, when we searched “USAA reviews” one of the first reviews for USAA reviews. (more…)

  • How Do I find Ideal Clients in This Economy?

    Posted Aug 16th, 2010 By in Branding, Business With | 4 Comments

    It’s easy to find out who your Ideal Clients are, no matter what the economy is like. Here’s how.

    How do I find ideal clients in this economy? That was a question one attendee asked in a recent panel I hosted, and it’s not the only time I’ve heard such a question. How can I survive in this economy? How can I convince people to buy in this economy? How can I make this work in this economy? The heartache and discouragement rise like a damp mist over the moors.

    The answer comes in two parts:

    1. Stop thinking about the economy. Now, I know that sounds over simplified because everyone these days is stewing over the economy, right? And it is true that some industries naturally falter in tough times. The fine dining business, for example, has been struggling. So, go ahead and take a look at what you’re doing. Is it valid when wallets are tight? Do people still need your coaching? Your advice? Your expertise? Fact is, people need more help in tough times than ever before. So, stop thinking about the economy and start thinking about your perfect prospect. Does he or she still need you? If yes, then move on to #2.
    2. Are you clear on who your Ideal Clients are? That’s Square One in marketing. You need to know your Perfect Prospect no matter what economy you are in. Then you can focus on reaching them and only them. It will add so much power to your marketing that finding them won’t be a problem because they’ll find YOU.

    Finding out who your ideal clients is is easier than you think. If you’re still stumped, think about the one person you love to work with and who gets tremendous value from your services. Start with them.

    Guest Author: Still puzzled about who your perfect prospects are? Pick up your free assessment at http://LetsGetRealmarketing.com.  Award-winning author Rosey Dow is a casting director. She casts the missing clients who will take your business to the next level. That’s why she’s called The Prospect Profiler.

  • Brand-What the Heck is That?

    Posted Jul 12th, 2010 By in Branding, Business With | 3 Comments

    Many people use the word brand quite loosely. So let’s define what a brand is? For many people, a brand is just a logo with a unique identity and nothing else.

    So let’s define what exactly a brand is and how we can use it to position ourselves in this crowded marketplace.

    I was once talking to a brand expert and she said “Several decades ago, perhaps even centuries ago, if people wanted to buy flowers, they would just buy it from a vendor on the street. People were mostly commodity shoppers.”

    Today, the market place is so crowded that almost everybody sells a similar commodity. How do you differentiate one from the other? It could be the exact same product but they could differ in quality and performance. So, now enter brands.

    A brand to me is a reputation and also a personality. People buy based on reputation. If two people went to raise capital in the market one was Warren Buffet and the other was XYZ, most people would invest in Warren Buffet because Warren has built a reputation of being a wise businessman with a great track record in building multi-billion dollar companies. And, nobody has any idea who XYZ is. (more…)

Copyright © 2011 MirnaBard.com