Recent Posts

  • 3 Expert Tips to Improve Your Mobile Marketing Campaign

    Posted Jun 7th, 2011 By in Mobile With | 3 Comments

    Mobile marketing is perhaps one of the best ways to grab the attention of your customers when they’re out and about. If your customers aren’t plugged into their computers, you can still update them with promotions and news in mere seconds. It can’t be beat.

    But now that the benefits of mobile marketing are clear, how can you make this style of marketing work for your business? The good news is that mobile marketing campaigns often have excellent open rates at up to 98%, according to Frost & Sullivan statistics. This is impressive when compared to the average open rates of an e-mail marketing campaign, which often range from 15-30%.

    This doesn’t mean that you have to throw email marketing by the wayside, but you can enhance your results by taking your marketing campaign to the mobile arena to reach out to your customers even more effectively.

    Of course, you only get 160 characters or less to send your message, so you need to make them count.

    1. Send Simple Messages

    Keeping it simple is the way to go by sending out only one message per text. If you have been sending out a regular e-mail marketing campaign, then you may be used to covering several topics in your marketing message. The same does not hold true for mobile marketing! Make sure that each text message sent out has a simple, uniform message advertising an event, product special, or store discount. (more…)

  • 3 Simple Ways to Use Mobile Marketing to Reach Out to New Customers

    Posted Jun 1st, 2011 By in Mobile With | 2 Comments

    Right now, 91% of Americans are mobile subscribers. In fact, mobile devices like smartphones are soon expected to surpass the popularity of PCs as a primary technological tool by the year 2013, according to a Gartner study.

    For a business owner, the mobile market is pure advertising gold. Since 91% of the population is plugged into their mobile devices at any given time, you have the opportunity to reach out to potential customers on the go, provide them with information about your products and services, and encourage them to connect with your business either locally or online.

    So how can you use mobile marketing to improve your marketing efforts as a business owner?

    1. Text Messaging: Text messaging, also called SMS messaging, is a primary means of mobile marketing for many businesses. Customers can willingly opt-in to your text messaging list just as they would with an online e-mail list.

    When customers type in a specific keyword or short code, they will be placed on your text message marketing list. Your text messaging service can then send out periodic text updates to interested customers about product specials, discounts, or events regarding your company.

    2. Mobile E-mail Lists: If your business already has a solid e-mail marketing strategy, then you can use this same technique to reach out to mobile customers. For the many customers out there that have smartphones, they are ready and willing to connect via e-mail through their mobile devices.

    You can ask customers to opt-in to your e-mail list through your website or text you their e-mail addresses to join your list. From there, the e-mails that you send out to your mobile subscribers can be customized for a mobile-friendly marketing campaign. They can include such options as displaying coupons on smartphones or allowing a customer to click on a business’s phone number instead of a web link. (more…)

  • 10 Link Building Tips You Don’t Want to Miss

    Posted May 27th, 2011 By in Link Building With | No Comments

    Online entrepreneurs know that link building is one of the best ways to increase a site’s rank in search engines and thereby generate more traffic. Despite understanding that link building is an essential component of search engine optimization, many business owners balk at the complicated and time-consuming task of getting well-respected sites to link back to their websites. These 10 tips will give you the guidance and tools you need to maximize the effectiveness of your link building efforts without wasting your time and resources.

    1. Check out what your competition is doing. Never underestimate the value of experience, expertise and most important, results. You can discover high-ranking competitors who target your same audience and then determine what their most effective links are.
    2. Focus on pages that already rank well for search engine queries you’d like to rank for. Pages that rank well for the keywords you’re using have successfully established themselves as authorities and thus are great pages from which to acquire links. Of course, in order to get a link from those pages, your link will have to add value to them.
    3. Investigate the age of prospective linking partners. One of the most significant factors in measuring the quality of a domain is how established it is. Simple queries using readily available free tools can show you how old a domain is, which is one factor in determining how established a website is.
    4. Keep the focus on quality. A few high-quality links will benefit you much more than a large number of mediocre ones. Concentrate on established, trusted domains with content that directly relates to your site and target audience.
    5. Use effective anchor text. If the words “click here” appear anywhere on your site, fire the person responsible! Internet users don’t need to be told where to click anymore, but search engine users do need to be able to find you; without meaningful anchor text, the chances of that are pretty slim.
    6. Provide superior content. The battle may always rage, but now more than ever content really is king, and sites that offer relevant, compelling copy are rewarded in many ways, including by attracting quality links organically.
    7. Submit your articles to article directories. Now that you have relevant, high-quality content, submit it to a directory where webmasters can post it to their own sites with a link back to you, driving traffic to your site and creating opportunities for the content to be picked up by trusted sites that bestow link authority.
    8. Become a blog commenter. Focus on blog posts that are directly related to your niche and offer commentary that is constructive and useful to the reader.
    9. Submit your content to social media sites. Tailor your headlines to individual sites for the best response; the idea is to inspire people so that they spread the word for you, generating quality links in the process.
    10. Network via email. Building partnerships with others in your niche can help grow your brand. When writing your email copy, use the same rules you would for articles on your site: Write an attention-grabbing headline and follow it with useful content that benefits the reader.

    Guest Author: Randall Davidson is a co-founder of AudioTranscription.Org, a San Francisco-based audio transcription company that provides high quality general and business transcription services. Through founding and developing his audio transcription business, Randall has learned the importance of link building in order to increase search engine rankings and to drive traffic to his site.

     

     

  • The One Single SEO Tip That Will Get You Targeted Website Traffic

    Posted May 19th, 2011 By in Search Engine Optimization (SEO) With | 1 Comment

    What is the one thing I should do to my website that would improve my SEO?  This is a common question I am asked and I always have the same answer.

    I tell people all they have to do is make their listing in the search engines the one that more people will want to click on. Simple!

    Of course, there is a lot in just that simple statement.  First, for people to be able to click on your listing it needs to be seen and for them to actually click on your listing then it needs to offer the answer they are looking for.  Put simply, it needs to say “Here I am and I have exactly what you are looking for”.  Actually, it needs to shout it at you!

    So how do you do this?  Well it’s all down to two very important fields on your webpage.  The Title tag and the Meta description tag.  If you are using a content management system to update your pages then the fields are probably called Page Title and Page Description.

    Now before any purist SEO specialists chime in and say that the description field has no place in your SEO strategy let me tell you they are plainly wrong.  What they mean to say is that the search engines place no value on what you include in your description field.  However, it isn’t the search engines that click on your listing.  It’s people that do that and they read your page description. (more…)

  • 62 Ecommerce Search Engine Optimization (SEO) Tips & Ideas

    Posted May 16th, 2011 By in Search Engine Optimization (SEO) With | 4 Comments

    One of the reasons I like ecommerce SEO is that there is a tremendous amount of opportunities to increase the optimization quality of an online store. Unlike service businesses or online brochure websites which typically only have a few pages, a catalog of products creates a great opportunity to increase the amount of content and provide relevance for the search engines.

    Here at Best Rank, we spend a lot of time educating clients about optimization and how they can use it to gain a competitive advantage in their marketplace.  Having a specialty in ecommerce, my conversations are often about tips and advice on what online store owners can do to improve their rankings and increase traffic. There are plenty of resources for learning SEO online, but not a lot specific to ecommerce.

    For those interested in getting their hands dirty, I have created a list of 62 Ecommerce Search Engine Optimization Tips & Ideas. Of course there are tips here that apply to non-ecommerce sites as well, but ecommerce SEO does deserve its own list.

    The list is in no particular order. If you have some tips or feedback you want to add, please feel free to comment .

    1. Do a search in Google using site:www.yourdomain.com. This allows you to see what pages of your website are being indexed and how they look. The results should be keyword rich and have call to action for users to click.

    2. Do a site: search in Google for your competitors. While you are looking at your own indexing, look at your competition. Are their search engine results better optimized or better written? Don’t let them win.

    3. Use Google’s Keyword Tool to find keywords. If you have an Adwords account you are probably familiar with Google’s Keyword Tool. If not, you can use Google’s External Keyword Tool Be sure set the match type on [exact] so you are looking at the number of searches for that specific keyword.

    4. Don’t forget text on your homepage. Graphics are attractive and are great for users. Be sure that there is some html text on the homepage as well. If you have to put it near the footer, fine. Just make sure it is somewhere.

    5. Be sure your homepage title uses your 3 most important keywords. I prefer to limit any given page to focus on 3 keywords. Some people like 4 and some people 2. Your homepage optimization is really important to tell the engines what your site is going to focus on. (more…)

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