Recent Posts

  • 12 Ways to Boost Blog Visitors

    Posted Mar 10th, 2010 By in Blogging With | 10 Comments

    What blog doesn’t need more visitors and eye balls?  A few days ago I posted six reasons why you need a business blog.  Today we’re going to look at how to increase the traffic to your blog using some pretty simple methods.

    1. Comment on other blogs. It literally takes a few minutes to find blogs through Google Alerts (set up for your keywords), Google Blog Search or Technorati.  Once you find relevant blogs that are relevant to your topic, leave a short note with a link to your blog.  That simple action can get you hundreds of new followers.

    2. Stay active on social networks. Whether you’re using Facebook, Twitter, LinkedIn or niche social networks, be aware that your traffic levels are directly proportionate to your activity levels. If you only post once a week on Twitter, you won’t see much return on your investment.  Consistently post on social networks, interact with others and you’ll enjoy a nice boost in traffic.  Also remember, that many of these social networks allow you to bring in your RSS feeds that automatically show posts on your profiles.

    3. Write some articles. Article marketing is an often overlooked method of increasing the number of visitors you get to your blog. It’s also a handy way to build backlinks, which help boost your search engine rankings.

    4. Write great content. This might seem obvious, but the sheer number of cruddy blogs out there means that this one is necessary to mention (And, I am not saying my blog is perfect J). If you do a good job on your posts, include keywords in your title and several times in the post, you’ll see a rise in search engine traffic as well as word-of-mouth buzz.

    5. Link to other blogs. It might seem tempting to hoard all your traffic, but by sharing your favorite blogs, you’ll gain the attention of other bloggers. Often this results in a link back, which can be very beneficial, particularly if it’s a larger blog than yours.

    6. Use social bookmarking. There’s nothing wrong with letting online bookmarking contacts know when you have a new and awesome blog post. If they want to bookmark it, then you will get more traffic. In order for this to work, you need to only forward your best work.

    7. Include in e-mail signature. Include a link to your blog or RSS in your e-mail signature constantly reminding people to read or subscribe to your blog.

    8. Highlight a featured post in your e-newsletter. Do you have a weekly or monthly e-newsletter (e-zine) that goes out to your opt-in list?  Include a synopsis and a link back to a featured blog post.  This way you are taking readers from your e-zine to your blog.

    9. Submit to directories. Take your time doing research of the top blog and RSS directories.  Submit your blog to a few new directories each week.

    10. Become active on forums. Find forums that are relevant to your industry and target audience, and keep your eyes open to people asking questions about a topic that you have already addressed in one of your blog posts.  Try to help them out by providing a brief answer and leaving a link back to your blog post that addresses the question.  You would be surprised how many people will appreciate this!

    11.  Interlink old posts. Your older blog posts should not be forgotten if the information is still relevant.  You can bring them back to life by mentioning and interlinking them with newer blog posts.

    12. Mention at speaking engagements. If you are a speaker or regularly present to prospects and clients, don’t forget to mention to your audience that you give great tips and advice on your blog.

    Gaining traffic to your blog is rarely done by going with just one method. You’ll need to combine several, such as comments, writing great content and submitting to directories.  Don’t forget to measure your blog traffic with analytics to see which methods are working best.

    Where do your blog visitors come from?  Please share below.

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  • 6 Reasons Why You Need a Business Blog

    Posted Mar 8th, 2010 By in Blogging, Search Engine Optimization (SEO) With | 4 Comments

    BlogIf you don’t currently have a blog for your business web site, it’s high time you set one up. Even businesses with no writing staff can manage by hiring ghostwriters or inviting guest bloggers. You can also work on posts ahead of time and schedule them to run over time. I schedule a writing day when I feel focused and try to whip out at least 15 – 20 blog write-ups and then schedule them to post over a few weeks (shhhhh, that’s a secret! :) ).

    So, why is a business blog so important? There are several reasons to set up a blog for your business (of course, not limited to these reasons).

    1. Company Announcements. A blog gives you the perfect platform to launch your products and services. You can also use it to let your clients know about any changes that have been made to the business, including the hiring of new employees, corporate events, and other news.

    2. Google and others love blogs. Since a blog is regularly updated with fresh content, you’ll find that your search engine rankings go up quite quickly. The more often a site is updated, the more the spiders (search engine robots) will check it. You can really build up your visibility and visitors with a blog..

    3. Get more links. Often people are reluctant to link to a website, but they will happily share or link to a blog post they like. You’ll get a lot more backlinks by providing regular, useful information in the form of blog posts. And, more backlinks equals higher rankings in the search engines.

    4. Build authority. Trust is vital when it comes to sales and many people who shop online are quite wary about new companies that they haven’t bought from before. You can help them decide to purchase from you by showcasing your expertise and offering consistent information on your blog. The regular posts will allow visitors to learn more about you and your knowledge while they decide if they’re going to buy or not.

    5. Become more approachable. The truth is that businesses tend to be slightly intimidating to the individual. Through blogging, you can show people that you aren’t just a corporation, but a business made up of real people. Humanizing your brand can do wonders for sales!

    6. Give something back. Whether you offer exclusive information on your blog or provide coupon codes to those who read it, you’ll find that by giving something back to those who come visit your blog, you are actually gaining. People will not only trust you and see you as an expert; they will pass your posts on and let others know about your content.

    It really is worth having a business blog. Without it, you will be missing out on a lot of interaction with your target audience. Blogging doesn’t have to be difficult, so there’s really no excuse not to do it.

    If you do blog, I would love to hear about how it helped your business. Please share in the comments below.

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  • 7 Simple Social Networking Tips for Business

    Posted Mar 4th, 2010 By in Social Networking With | 6 Comments

    networking

    A huge part of business success is networking by meeting people and building relationships.  Many already network for business in the offline world, but now small business owners and entrepreneurs have a huge opportunity to network online through social networking web sites.  For some, social networking is a skill that may take effort.  It truly is easier than you think.  You need to approach social networking the same way you do in the offline world.  The same rules apply!

    Here are seven simple social networking tips to help you connect:

    1. Gather a list of business connections you would like to have as part of your community on social networks.  Once you’ve compiled your list, reach out to each of them.

    2. Share your personal interests and seek commonalities before you reach out to someone.  People will do business with you when they feel comfortable and can personally identify with you.

    3. Know your audience.  Once you know what their wants and needs are, what their interested in, what engages them or what they respond to, you’ll be ready to deliver exactly that.

    4. Show energy and passion for your business.  People sense these things even behind the computer.

    5. Have a natural conversation with people instead of pitching to them with pre-written messages that you just copy and paste.

    6. Before you approach anyone to promote your product/service or to ask for a favor, ask:  “What’s in it for them?” Remember, it’s not about you.  It’s always about them.

    7. Don’t destroy communication by being a one-upper (always wanting to be bigger and better than everyone else).

    If you are looking for more tips on aligning your online and offline networking efforts, you can read the blog and listen to the podcast I recorded last year with my favorite mentor, Dr. Ivan Misner:  Aligning Offline & Online Networking.

    What other social networking tips have helped you in your business?  Please share in the comments below.

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  • Ask Mirna: How Crucial is SEO for an E-Commerce Business?

    Posted Mar 2nd, 2010 By in Ask Mirna, Internet Marketing, Search Engine Marketing, Search Engine Optimization (SEO) With | No Comments

    Ask MirnaQUESTION:

    “Hi Mirna.  Just how crucial it is for a start up e-commerce business to invest in an SEO campaign, and when would you say is the best time to do that?” — Ali Badruddin

    ANSWER:

    This is a very common question and most e-commerce business owners fail to budget for (search engine optimization) SEO into their start-up plans.  SEO for e-retailers is as important as e-commerce site functions and the products you are selling.  Many end up spending a fortune on web site design neglecting to save dollars for SEO.  This is a huge mistake because majority of online users go to the search engines to research products so it will do you no good if your site shows up beyond page one or two of the search results for your targeted keywords.

    SEO should start at the conception of the web site during the web design phase.  During this stage you will be making design decisions that will either benefit or damage your SEO efforts.  Starting early can save you from having to put more time, effort, and money in re-designing the site later.

    I recommend starting right away even if you start slow.  If you are looking to outsource this time-consuming task make sure you do your due diligence and search for the right SEO firm or web developer who have experience with e-commerce sites.  Unless you are doing the optimization yourself, I would budget at least 20-30% of your investment into search engine optimization since this an ongoing process and not something you stop and finish.

    If you would like to get your questions answered by Mirna, please visit the Ask Mirna page.

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  • Top 50 Social Media Mistakes Made by Small Businesses

    Posted Feb 28th, 2010 By in Social Media With | 20 Comments

    social media mistakesAn increasingly number of small businesses (SMBs) are starting to use social media to attract new customers.  A recent Small Business Success Index™ report sponsored by Network Solutions and the University of Maryland’s Smith School of Business shows:

    - Social media adoption by small businesses has doubled from 12 percent to 24 percent in the last year

    - 75% surveyed have a company page on a social networking site

    - 61% use social media for identifying and attracting new customers

    - 57% have built a network through a site like LinkedIn

    - 45% expect social media to be profitable in the next twelve months

    Despite the increase in social media activity among small businesses and the increase of social media education, I still see many mistakes being made by SMBs.  Here are the top 50 mistakes I observe on a daily basis (in no particular order):

    1. Lack of planning (Huge one!)
    2. Lack of clear and measurable objectives
    3. Not learning about social media
    4. Lack of knowledge about target audience
    5. No commitment
    6. Lack of consistency
    7. Not realizing that there is a time dedication
    8. Worrying too much about negative comments and brand haters
    9. Focusing too much about the technology aspect
    10. Passing the buck to assistants and interns
    11. Spreading themselves too thin by creating profiles everywhere
    12. Not completing profiles
    13. Uploading pictures of pets or children for avatars
    14. Fake friending just to pitch
    15. Only talking about oneself, brand or products
    16. Hard selling
    17. Using the same tactics on every site
    18. Responding to every negative comment
    19. Not thinking before commenting
    20. Not measuring (Another huge one!)
    21. Giving up on social media too easily
    22. Forgetting it’s about 2-way dialogue
    23. Setting profiles and forgetting them
    24. Thinking social media is a magic solution to their business problems
    25. Jumping on without having a hub (web site or blog)
    26. Neglecting to put links back to their web site or blog
    27. Not taking a enough time to do research and listen/observe
    28. No systems in place
    29. Not focusing on core tasks
    30. Not separating business and personal social media time
    31. Putting eggs all in one basket
    32. Continuing with tactics that are clearly not working for them
    33. Not taking the time to put a social media schedule in place
    34. Not setting time boundaries
    35. Not paying attention to customer needs
    36. Not providing value
    37. Not knowing how to integrate with other marketing/advertising efforts
    38. Not knowing how to use all the social media categories together
    39. Focusing too much on number of fans/followers/friends
    40. Not making enough effort to seek out the right sites for their target audience
    41. Neglected (not updating) websites or blogs
    42. Using generic or auto responses
    43. Spamming people with private messages, DMs or e-mails
    44. Using social media as a replacement strategy
    45. Not willing to experiment
    46. Being close-minded about adding strangers to network
    47. Not learning from mistakes
    48. Bribing bloggers and others to write about products and services
    49. Not spending time finding evangelists and influencers
    50. Forgetting that building relationships can be lots of fun

    Some of the above mistakes, I already mentioned in a previous blog post:  Are You Making These 10 Social Media Business Blunders?

    Have you seen any other social media mistakes that I forgot to mention?  Please list them in the comments below.

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