Recent Posts

  • Do You Need to Gripe? Groubal Instead!

    Posted Aug 10th, 2010 By in Business, Customer Service, Social Networking With | 2 Comments

    Have you seen the new brilliant free social network called Groubal? Groubal (gr.oo.bul) is “A powerful way to share your gribes that are grouped together to create change, group responsibility and group buying power.”  This unique social network was launched by Robert Doner to bring consumers together who have a complaint against a big company that’s going unnoticed. To provide an opportunity for people everywhere to be heard, Doner plans to take groubals to the companies involved once the complaints are big enough and verified.

    As you know, surviving in America is challenging these days to say the very least! With unprecedented oil spills and countless natural disasters occurring far too often, many individuals are fearful and frustrated as they try their best to cope with everyday life in a very uncertain world.  As a result, the American consumer is growing angry, irritated and simply fed up with how big business is treating them and ignoring their grievances.

    Unfortunately, in today’s world far too many corporations are simply attached to their bottom lines and disconnected from the customers that patronize their valued brands.  Along these lines, social networks understand just how their platforms are impacting business; how offline business is actually being conducted and what consumers truly expect from companies. Consumers have the power and are using it every day to call out corporations online; demanding them to be more transparent and responsible.

    However, people’s voices are still going unheard and this widespread condition is breeding serious resentment across many demographics and a ‘tipping point’ for all this hostility is on the near horizon.  The result of this frustration is breeding crowdsourcing where consumers who find others that share a common complaint, recognize that collectively they have a loud enough voice to finally be heard and are using it to call out corporations online, demanding them to be more transparent and responsible. (more…)

  • Are You a Carrot, Egg or Coffee Bean?

    Posted Aug 8th, 2010 By in Business With | 16 Comments

    It seems everywhere I turn these days, there are people around me who are struggling in their business or personal lives.  Thus, this is the perfect time to share this post.  This inspirational story was first shared with me when I was mentoring with John Assaraf.  Then I saw my friend and mentor, Ivan Misner share it on his blog not too long ago.  Now, it is my turn to share the wealth! :)

    If you have already read this story, I recommend you read it again.  I read it each time I hit obstacles, and it seems to block all the negative voices in my head.

    This is a good reminder for all of us, and I hope it helps many of you out!  Enjoy!

    A young woman went to her mother and told her about her life and how things were so hard for her. She did not know how she was going to make it and wanted to give up. She was tired of fighting and struggling.

    It seemed as one problem was solved, a new one arose.

    Her mother took her to the kitchen. She filled three pots with water and placed each on a high fire. Soon the pots came to boil. In the first she placed carrots, in the second she placed eggs, and in the last she placed ground coffee beans. She let them sit and boil, without saying a word.

    In about twenty minutes she turned off the burners. She fished the carrots out and placed them in a bowl. She pulled the eggs out and placed them in a bowl. Then she ladled the coffee out and placed it in a bowl.

    Turning to her daughter, she asked, “Tell me what you see.”

    “Carrots, eggs, and coffee,” she replied.

    Her mother brought her closer and asked her to feel the carrots. She did and noted that they were soft. The mother then asked the daughter to take an egg and break it. After pulling off the shell, she observed the hard-boiled egg. Finally, the mother asked the daughter to sip the coffee. The daughter smiled as she tasted its richness and savored its aroma.

    The daughter then asked, “What does it mean, mother?”

    Her mother explained that each of these objects had faced the same adversity – boiling water. Each reacted differently.

    The carrot went in strong, hard, and unrelenting. However, after being subjected to the boiling water, it softened and became weak. The egg had been fragile. Its thin outer shell had protected its liquid interior, but after sitting through the boiling water, its inside became hardened.The ground coffee beans were unique, however. After they were in the boiling water, they had changed the water.

    “Which are you?” she asked her daughter. “When adversity knocks on your door, how do you respond? Are you a carrot, an egg or a coffee bean?”

    Think of this: Which am I?

    Am I the carrot that seems strong, but with pain and adversity do I wilt and become soft and lose my strength?

    Am I the egg that starts with a malleable heart, but changes with the heat? Did I have a fluid spirit, but after a death, a breakup, a financial hardship or some other trial, have I become hardened and stiff? Does my shell look the same, but on the inside am I bitter and tough with a stiff spirit and hardened heart?

    Or am I like the coffee bean? The bean actually changes the hot water, the very circumstance that brings the pain. When the water gets hot, it releases the fragrance and flavor. If you are like the bean, when things are at their worst, you get even better and change the situation around you.

    When the hour is the darkest and trials are their greatest, do you elevate yourself to another level? How do you handle adversity? Are you a carrot, an egg or a coffee bean?

    May you have enough happiness to make you sweet, enough trials to make you strong, enough sorrow to keep you human and enough hope to make you happy.

    The happiest of people don’t necessarily have the best of everything; they just make the most of everything that comes along their way. The brightest future will always be based on a forgotten past; you can’t go forward in life until you let go of your past failures and heartaches.

    When you were born, you were crying and everyone around you was smiling. Live your life so at the end, you’re the one who is smiling and everyone around you is crying.

    So, I guess I don’t need to ask the question again…

  • Social Media – The Newest Customer Service Tool

    Posted Aug 6th, 2010 By in Customer Service, Social Media, Social Networking With | 2 Comments

    This is a guest post by Heidi McCarthy (Bio is below).

    Being so ensconced in customer service, I look for every opportunity to praise good service and to offer constructive criticism when warranted.  In that regard, there is no faster, or cathartic, medium in which to speak out than social media.  Companies today do not realize they are missing both an opportunity to engage with their customers, but also risk letting a disgruntled customer’s small complaint grow into a boulder that is rolling so fast it can’t easily be stopped.

    I have to confess to being a late-comer to social media.  When I first dipped my toes into this vast ocean, I wanted to see what was out there relative to customer service.  So I did a Twitter search on customer service.  What I found would make a sailor blush.  Call me old-fashioned, but I honestly was appalled at the way so many people chose to express themselves.

    Then I took a step back and tried to determine, in 140 characters or less, just what the problems were.  Some people truly were just venting.  Had a bad day at work or fight with their significant other and needed to let off steam, so ABC Widgets became an easy target. Others did seem to be legitimate complaints – and praises.  But what is ABC Widgets going to do with these comments? (more…)

  • Ask Mirna: Are there any sites that offer updates about Facebook, LinkedIn, and Twitter?

    Posted Aug 3rd, 2010 By in Ask Mirna, Facebook, LinkedIn, Social Networking, Twitter With | 2 Comments

    Ask MirnaQUESTION:

    Hi Mirna.  Are there any sites that offer updates about Facebook, LinkedIn, and Twitter? I would like to stay in the loop with new things that come out, etc.  I thought I would pick your brain about some of your favorites. – Dawn P.

    ANSWER:

    Thank you for the great question Dawn.  As you know there are thousands of sites and many of them are very helpful.  Since I don’t have time to keep track of all of the sites that offer information on Facebook, Twitter, and LinkedIn, I normally like going straight to the source to get updates and accurate information.

    Here are some very helpful links for each of the networking sites that you asked about:

    Facebook  Business Page

    Facebook’s Blog

    Facebook’s Developer Blog (Although this is for developers, I still find great information sometimes.)

    You may also want to check All Facebook.

    Twitter’s Blog

    Twitter Status (The best way to get updates when the site is down, which seems like a lot lately.:D)

    Twitter for Business

    LinkedIn’s Blog

    LinkedIn for Developers

    You may also have seen my blog about LinkedIn. There are excellent training videos for every module of the site.

    I recommend to subscribe to the RSS of all these blogs so you can stay updated on all important information.  Also remember, all of these sites have a “help” section if you need any questions answered.

    Good luck!

    If you would like to get your questions answered by Mirna, please visit the Ask Mirna page.

  • 10 Instant Blog Post Templates to Help You Write Articles in 30 Minutes or Less

    Posted Jul 29th, 2010 By in Article Marketing, Blogging, Viral Marketing With | 9 Comments

    I am a natural born writer, so writing has always come easy to me. But, when I had to start writing articles everyday for my blog, for my newsletter and for article submission – I quickly ran out of article topics.

    Then one day as I was reviewing all of my articles, I realized that there was a structure and a formula behind each article I wrote. By recognizing these formulas I’m able to write an unlimited amount of articles – and write them in record time. And, If you want to overcome writer’s block and start writing articles faster, then you want to model proven article writing formats.

    Here Are 10 Different Blog Post Templates That Will Help You Overcome Writer’s Block So You Can Write Articles Faster…

    1. Myth Buster Article Template — With this template, you crush your prospects’ preconceived thoughts and notions about a subject. Take 3 myths people have about your industry. Explain to people why it’s a myth. And, then show them what can happen if they clear this myth from their mind.

    2. Top 10 Article Template – Have you ever seen a Jay Leno, David Letterman or any other late night television show that doesn’t have a “Top 10″ segment? Well, neither have I! It’s because people love top 10 lists. So give readers and prospects what they want.

    3. How-To Article Template – It’s no secret that “how-to” articles and blog posts are some of the most sought after, linked to and bookmarked content online. People want useful information and they’ll reward you by promoting it to others when you provide it. It’s also one of the easiest articles to write.

    4. Step-by-Step Article Template – If you think writing a how-to article is easy especially if you’re using article templates, then you’ll think the step-by-step article template is a cinch. In how-to articles I start off with the problem or pain that my prospects are experiencing. Then I give them a solution and end with the results. In a step-by-step article, I like to sell the dream. I want to instantly connect with my prospects’ desires, wishes and needs. So, I explain the results up front that can happen if you follow my advice that I give in the article.

    5. Quiz Article Template – Why do you think magazines publish quizzes all the time? Why do you think the quizzes you find on Facebook are so popular? It’s because people love taking quizzes, unless it’s a pop quiz in school. So, why not use a quiz format for your articles that will enable you to do a soft, pre-sell for your products and services. When readers answer “NO” to your questions, you’re implanting thoughts of “Maybe, we should be doing this.”

    6. 3 Mistakes Article Template – When you mention mistakes within your title and throughout your article, you will automatically grab attention. People will think in their minds, “Am I doing this right? I better find out!”

    7. The Why Article Template – How-to articles are great. And, as I said before, it’s the most popular article template. But sometimes, when you give too much of the “HOW,” you give prospects no reason to go to your website for more information. So, why not write an article that focuses on the “WHY” and give prospects a reason to visit your website and join your list.

    8. Differentiate Yourself Article Template – I created an article entitled “How to Choose an Article Submission Service.” Within this article, I created 10 questions that prospects should ask. Now these questions were designed to show everything that my service includes that no one else offers. It educated prospects and at the same time, it pre-sold my article submission services.

    9. Failure to Success Article Template – Did you ever notice how speakers (especially those who sell from the stage) would always tell you about their hardships? Why do speakers do this? Because we want you to connect with us. We want to show you that if we can achieve success, so can you. By opening up and revealing your failures or your scars, you add realness to your written words. People will look up to you and they will want your guidance.

    10. What I Learned From Article Template — Through my years as the article marketing expert, I’ve learned that I can connect almost anything – no matter how unrelated it may seem – to various secrets that I teach my clients, subscribers and readers. For example, I’ve written articles such as “7 Article Marketing Lessons I Learned From Being a Martial Arts Champion,” 3 Lessons I Learned From the Mother of a Fearless PR LEADER,” and “5 Relationship Building Lessons I Learned From My Parents.”

    Guest Author: Article Marketing Expert Eric Gruber uses the power of articles to create online opportunities for Internet marketers, small business owners, authors, entrepreneurs and speakers who want more publicity, prospects and profits. Now, you can get 3 of his favorite his instant article writing templates that will help you overcome writer’s block and write your articles in 30 minutes or less. Get your free article templates now: http://www.TryMyFreeArticleTemplates.com

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