FAQs – Social Media & Social Networking

What is social media?

Social Media is the foundation of activities, practices and behaviors among communities of people who gather on the Internet to share information, knowledge, opinions, ideas.  People now gather online to connect and communicate with other across the globe, to learn, to be entertained, and to collaborate through many platforms: social networking, blogs, micro-blogs, video, podcasts, gaming, virtual worlds, social bookmarking, etc.

I have heard you call social media “social web”.  Is there a difference?

Social media and social web mean the same thing.  I prefer to use the term social web because it is more than just media.  The entire Internet has become social, including e-mail and search engines.

Can using social media really help my business?

If done properly, social media can be extremely beneficial to any business.  It has opened wide doors of opportunity to businesses of any size.  Some social media benefits include:  showcasing expertise, enhancing customer relationships, generating more exposure to business, increasing website visitors, generating qualified leads, building brand recognition and reputation, boosting sales, and much more.  It may also be good to read: Ask Mirna: How Can Social Media Be Used in a Business?

Where do I start with social media?

The best and only right way to start with social media is to determine your business and marketing objectives, and decide how social media will help you achieve those objectives.  You can do this by educating yourself on the 15 Categories of social media.  It is essential to understand how these categories come together and how they can best be integrated with other business efforts. Once you have a clear understanding of what social media can do for your business, it is wise to take the time to create a social media strategy.

How much time do I need to spend on social media marketing?

How much time you spend on social media marketing will depend on your schedule and business goals.  It is difficult to give you a specific amount of time since every person and business are different.  The best thing to do is determine how much time you can allocate and how much time you want to dedicate each day, week, and month.  You can layout a schedule on a spreadsheet or content calendar to help you eliminate time-wasting activities and reduce overwhelm.

What is social networking?

Social Networking is similar to a business networking event or social cocktail party but without constraints of space and time because we can do it online 24-7 if we wanted to without getting ourselves ready to go to an event.  Social networking is about building community, creating relationships, starting conversations, answering questions and helping others as well as asking questions and trusting others.

What is the difference between social networking and social media?

Social networking is a single part of social media (defined above).  Social networking is the activity we perform on sites like Facebook, Twitter, MySpace, LinkedIn, etc.  Social Media is the platform, the tools, and applications and the foundation of almost anything we do online nowadays.

Also See:

Main FAQs

General FAQs

Search Engine Optimization (SEO) FAQs

Internet Marketing & Search Engine Marketing FAQs