Unconventional Marketing Tools – Using Alternative Social Media

Social media is a wildly popular tool these days. Social media provides a unique, useful way to communicate with customers and clients, convey a brand and spread the message your business has to share. Many incredibly popular social media sites are available for marketing, like Facebook, Twitter and Google+. While you should definitely consider a social media presence on these popular sites, choosing some alternative options as well can help you to expand your brand in a really meaningful way. If you’re interested in using alternative social media for your own company, consider the options below to get started.

social media consumersInstagram

Instagram is a photo-sharing network, based primarily on mobile usage. Within the network you can capture, edit and filter both images and video. You can then share it with your followers, add hashtags to allow others to find you and interact with potential customers.

Start by creating an account, updating your bio with a link to the company website and adding an image representative of your brand. Then you can start sharing images, choosing to share things which are relevant to your existing marketing plans. Consider sharing photos of your work or products you have for sale. Take photos of clients receiving your services (with their permission of course) and remember to always add the most appropriate hashtags, making your images (and account) searchable.


Pinterest is another image-based social media option, though it functions a bit differently. On Pinterest, users “pin” or bookmark images and websites from around the web. The pins are saved to “boards,” typically organized by type, event, category or some other logical system.

As a Pinterest user, you can start by setting up an account and installing the handy extension. Then go ahead and bookmark images from around the web, creating boards that make sense with your marketing plan. You might showcase images you upload or pin from your site with your work or products. Alternatively, consider creating “mood boards” which get your customers ready to purchase from you. There are many types of images you can share, so get creative with your Pinterest account. Keep in mind that the Pinterest user base is primarily made up of women, so if your customers largely consist of men it’s probably not the social media site you should focus on.


Spotify is a streaming music application and social media tool. Using Spotify grants you access to most of the world’s music, abilities to stream it and make playlists, Spotify radio and a number of social media features. If you have a business which is associated with music in any way, a Spotify profile is a must. Any business can benefit from a Spotify account, however.

There are many ways to use Spotify, but the place to start is by setting up your profile. You can tie the account to a Facebook page if you have one, then set up your name, bio and profile picture. After your profile is ready, start making some playlists to share. If you offer products for sale, consider making playlists to go with the use of various playlists. Theme playlists around the services you offer or the business field you belong to, creating a representation of your brand via song.

Social media is an undeniably popular and superbly useful tool to add to your marketing lineup. From Facebook to Twitter to alternatives like Spotify, Instagram and Pinterest, social media sites are becoming more and more common. Choose sites that align with what your business does and the customer base you seek, considering popular choices but not shying away from more alternative options.

Remember that it’s best to stick to a select few options and have more meaningful conversations than to opt for accounts on every network. Pick your sites, get accounts set up and get social networking for your business today.

Author:  Sara Collins is a writer for NerdWallet, a personal finance site that helps readers learn about the best ways to save money.