Social Media

  • 15 Must-Read Social Media Predictions for 2011

    In the past several weeks, I’ve read hundreds of social media predictions for 2011, but below are the ones I think are worth mentioning (listed in no particular order).

    1. “Twitter will be acquired, most likely by a media company like CNN. Twitter has proven successful when coordinating closely with major events on television (e.g., World Cup, helping resurrect MTV Video Music Awards from the dead, etc.). With its new platform, Twitter is poised to make money. However, can it avoid becoming the next Digg?” Erik Qualman, 21 Social Media Predictions for 2011

    2. “Tools, networks and services that cater to the role of the curator will emerge, with several already leading the way. Storify, Curated.by, Pearltrees, and Paper.li are becoming the coveted services of choice amongst curators as they not only enable the repackaging and dissemination of information, they do so in captivating and engaging formats.” Brian Solis, Social Media Predictions Preview 2011

    3. “It’s possible that by sticking to what Google does best, they may be able to take advantage of the social web by indexing any and all social data they can get their hands on. Expect the Googleplex to “strike back” in 2011, and perhaps demonstrate that they may figure out their role and relevancy on the social Web.” David Armano, Six Social Media Trends for 2011

    4. “Once you have a broad social program where you’re adding social frosting to all of the cake you already own, coordinating all of that activity becomes critical. We’ll see a lot more companies adopting (and talking about) internal social media next year.” Jay Baer, Why 2011 will be the year of social-media convergence

    5. “Expect Companies to Aggregate Discussions, Struggle with Authentic Discussions and Be Frustrated with Listening Tools. Despite their aspirations, I don’t expect them to achieve all of their goals due to cultural limitations, insufficient technology…” Jeremiah Owyang, Analysis: 2011 Corporate Social Strategy Will Focus on Corporate Website Integration (Part 1/2)

    6. “There are a number of great companies and apps currently experimenting with (or betting their business on) QR codes, and I predict that we’ll see a great deal more in QR territory in the coming year, including greater brand integration in print magazines, more consistent use in outdoor media, and even some clever mashups of QR codes, gamification and social commerce.” Stephanie Schwab, Five Social Media Trends for 2011

    7. “Business will demand more business-driving proof, readers will demand more substance to blogs and those who are practitioners will have to demand excellence out of themselves. This will go a long way in cleaning up the industry, in my opinion.The ‘gurus’ will fade away while the practitioners excel. If you aren’t moving the needle, you’re done.” Jason Falls, 30 Social Media Predictions From 30 Social Media Pros

    8. “While content marketing was clearly accepted in 2010 as a viable marketing practice, 2011 is the year where the majority of companies get serious about it – adding to budget, getting better at measurement, and begin to develop internal processes and staffing around the consistent creation of content.” Joe Pulizzi, 100+ Content Marketing & Social Media Predictions for 2011

    9. “Micro payments – finally? Facebook have been dipping its toe into micro payments in 2010 by giving out free credits to help condition customers use the new credit system. I saw a Facebook “gift card” in the stores for the first time this month.  This is significant because micro-payments have been the long-time dream of musicians, writers and every other artist getting their work ripped off on the Internet. Yes, it might aimed at virtual Farmville crops but I’m hoping this will finally catch on and introduce a new much-needed monetization system on the social web.” Mark Schaefer, 2011 Social Media Forecast: Digging deeper

    10. “Offline will become social as connected TV becomes a reality. Again, hardly ground-breaking, but I do feel 2011 will see social TV move from two screens to one. Google TV is live, Apple TV (though hardly social) is finally getting some love from Steve Jobs, whilst Microsoft apparently also has plans in this field.” Ciarán Norris, 5 Social Marketing Predictions For 2011

    11. “As brands move this year from being on social media to using the social media ecosystem, ROI metrics will finally evolve beyond counting ‘likes’ and comments. Aligning with actionable business objectives and their corresponding metrics will be critical to being able to demonstrate repeatable contribution to the bottom line. Companies who hire social media strategists with proven marketing analytics background and business strategy experience will have the upper hand and will place first in the race to cracking the ROI code.”  Ravit Lichtenberg, 10 Ways Social Media Will Change in 2011

    12. “Privacy in social media, meanwhile will remain a puzzle that neither the industry nor government will be able to solve. Why? It’s probably too difficult a problem, with multiple, well-funded — and even well-meaning — constituencies. There’s too much money at stake (advertisers and media companies have lots of lobbyists) to risk screwing up ad targeting, and we have an internally combative situation in Congress.” David CardSocial Media 2011: Privacy Puzzles, Search Will Stick Around

    13. “2011 will be the year that companies refine their approach to social media, provide clear calls to action on their messaging and drive leads and sales as a measure of success. Online marketing is more trackable than any other paid media approach, and social media is part of that. While tracking growth of reach and other softer metrics has been the common approach, more companies will start to show conversions from social media marketing. Social CRM will play an important role in tracking and achieving these conversions.” Jeffrey L. Cohen, 11 Predictions for B2B Social Media in 2011

    14. “The Full Resurrection of E-mail.  E-mail addresses are a safer long-term investment than social media features. Think about all the money companies spent advertising their MySpace pages in 2007. Even on Facebook, your direct messages to fans are relegated to a second tier inbox no one reads. This is something you don’t have to worry about happening in e-mail marketing. Among 20- to 35-year olds, at least, their physical addresses change more frequently than their e-mail addresses.” Tim Ferriss, 4 Social Media Marketing Predictions for 2011

    15. “What we’ve known as the role of the foreign correspondent will largely cease to exist in 2011. As a result of business pressures and the roles the citizenry now play in using digital technology to share and distribute news abroad, the role of a foreign correspondent reporting from an overseas bureau “may no longer be central to how we learn about the world,” according to a recent study by the Reuters Institute for the Study of Journalism. The light in the gloomy assessment is that there is opportunity in other parts of the world, such as Asia and Africa, where media is expanding as a result of “economic and policy stability,” according to the report. In 2011, we’ll see more news organizations relying heavily on stringers and, in many cases, social content uploaded by the citizenry.” Vadim Lavrusik, 10 Predictions for the News Media in 2011

    Your thoughts?  What are your social media predictions for 2011?


    Posted Jan 9th, 2011 By in Social Media With | 10 Comments

  • Tracy

    Thanks Mirna, I really hope CNN doesn’t buy Twitter…that’s a scary thought…

    Tracy

  • http://increasingworkplaceproductivity.net Bojan Djordjevic

    I wouldn’t be so sure about Twitter. Why would they sell, billion dollar business to some media company like CNN? If it goes to someone it goes to Google, not likely prediction… Modern Nostradamuses, talking crap

  • Anonymous

    Mirna:

    I think there are so many predictions out there that some will come true. What I think will happen this year is that Social Media will become more ingrained in companies rather than being a novelty.

    Rob

    • http://www.mirnabard.com/ Mirna Bard

      Yes, I agree this will be the year that social media will be taken more seriously.

  • Mark Nowotarski

    I predict that social networking patents are going to be growing problem. There’s over 4000 in the backlog and only 350 have issued so far.

  • http://www.365outsource.com/seo-outsourcing outsource SEO

    I just hope that all of these predictions will benefit us whatever the outcome is. Social Media have been one of the great tools for marketing. @Mark Nowotarski: I agree to that. More of these proposed social media networks have been too serious about generating traffic and making money as of 2009.

  • Robert

    Great post Mirna! As always your mind is clearly in front of the curve. Best wishes, Robert

    • http://www.mirnabard.com/ Mirna Bard

      Thank you Robert! Looking to get an update from you soon. I hope all is well!

  • http://twitter.com/clantsp Sean Clanton

    #7 One can only hope Jason’s prediction comes true… Great post as always Mirna!

    • http://www.mirnabard.com/ Mirna Bard

      Yes Sean, I hope that comes true too! Cross fingers :)

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