Email Marketing

  • 290 Email Spam Trigger Words to Avoid

    If you depend on email marketing, but can’t seem to figure out why your emails get filtered out even when you are sending them to an opt-in list or people who have given you permission to send them information, then this post this definitely for you.

    The problem is usually caused by Spam filters which not only block out Spam, but can also block legitimate emails. The words that you are using in the subject line could be the problem.  Many ISPs and mail clients analyze all incoming emails to look for certain trigger words or phrases in the subject line that have been linked to Spam messages.  This is normally done by sophisticated “point systems” that identify trigger phrases.  If an email goes over the “points” it will be caught in spam filters and is blocked from being delivered to a customer.

    If you want to try to prevent emails from getting blocked, choose your words wisely when writing the subject lines of your emails.  It is also best to avoid quotation marks, dollar signs exclamation points, toll-free number or ALL CAPS in a subject line.  These will all cause your emails to be filtered out by Spam filters.

    Below are 290 of the most common problematic phrases that can trigger ISPs and mail client filters, and should be avoided. The below list is not meant to be a comprehensive list and should only be used as a guideline.  I suggest keeping a copy of this list handy and checking it each time you schedule an email to your customers.  This will prevent your emails from being blocked as well as help you avoid accusations of being a spammer.

    290 Email Spam Trigger Words to Avoid

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    Calling creditors
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    Can’t live without
    Cards accepted
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    Claims
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    Collect
    Collect child support
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    Compete for your business
    Confidentially on all orders
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    Here
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    Increase sales
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    Incredible deal
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    Insurance
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    It’s effective
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    Message contains
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    Million dollars
    MLM
    Money
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    Mortgage rate(s)
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    Name brand
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    No age restrictions
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    Time limited
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    US dollars
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    Thousands
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    Vacation
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    Posted Dec 10th, 2010 By in Email Marketing With | 5 Comments

  • http://tracymatthewman.com Tracy Matthewman

    That seems like a lot of words…are there any left that we can use? :)
    Tracy

  • http://www,mirnabard.com Mirna Bard

    Tracy,

    This definitely was not meant to be a comprehensive list and ISPs look at other things as well when blocking email. However, this is definitely a reminder, not to over do it with marketing words in your emails. I know I need the reminder sometimes too!

  • http://eventstrategysolutions.com Daphne Bousquet, CMP

    No wonder all the SPAM that gets through to my in box only has a link in it. Hard to write an email without any of these words.

  • http://www.mirnabard.com Mirna

    Daphne,

    You are right, many of these are marketing keywords. It is best to find alternatives your test them out with your own email to see if they end up in the spam box before you send to prospects and customers.

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