Twitter can be an amazing way to reach your ideal clients and build a relationship that makes them want to do business with you.  Twitter sends 13x more traffic with fewer followers than Facebook…If you do it right.

But how do you know what to tweet?

You DON’T want to end up with a Twitter account full of meaningless twatter no one cares about.  You know the tweets I’m talking about…

“Meeting my girlfriends for a grilled cheese sandwich and fries.”  “Can this day get any worse?  I hate the rain.”

Do your clients really want to read that stuff?  Probably not.

What kind of tweets do you want to write?  The kind that make people click through to your website.  The kind that transition them from Twitter follower to paying client.  You want to write re-tweetable tweets.

71% of tweets produce NO RESPONSE.  Only 23% get replies and a mere 6% get retweeted.

But some Twitter superstars get re-tweeted all the time.  What’s their secret?

The easiest way to write re-tweetable tweets if by letting other people do the hard work for you.

Here’s what I mean…

Thousands of people in your industry are blogging about topics your followers would love to know about.  All you have to do is locate those blogs and share them with your followers.

Why would you want to do that?

• The more cool stuff you share with your followers, the more attention they pay to your Twitter stream.
• Your followers are more likely to re-tweet your tweets to their friends who share the same interests…which means your tweets can go viral in minutes.
• You’ll be training your followers to look to you as the trusted resource for the latest news in your industry.  Then when you tweet about your own business…between all your other re-tweetable tweets…they’re going to click through and buy your stuff.

Here’s a formula adapted from Don Crowther for writing re-tweetable tweets in only 5 minutes a day.  It takes a little time to set up initially, but after that, you’ve got a fountain of re-tweetable topics that runs on autopilot.

1. Make a list of the information your ideal client is interested in.  Good ideas for topics: their biggest questions or challenges, things they want or need to learn about.  Also consider any hobbies they have outside their relationship with you. For example, I’m working with small business wedding professionals.  Topics of interest to them include wedding business tips, wedding trends, and wedding fashion, as well as general marketing and sales strategies.
2. Search the Internet for the best 20 blogs on these topics.  (If you really want to take this to the next level, find 100-500.) Grab the RSS feed of each blog.  You’ll find this by clicking the little orange RSS feed icon in your browser bar or on the blog page.
3. Import your list of RSS feeds into Google Reader or another feed reader of your choice.
4. Whenever you need something new and cool to tweet about, look at the posts in your feed reader.  You’ll automatically have the latest industry trends and strategies at your fingertips.  Pick one and tweet about it.

Watch this video below to learn how to find those RSS feeds and put them into Google Reader:

This strategy makes it simple and easy to come up with fascinating, totally re-tweetable tweets that your ideal clients will love.  And guess what?  It’s a great resource if you’re looking for ideas for blog posts and Facebook updates, too.

What’s your best strategy for getting re-tweeted?  Leave a comment and share with us.

Guest Author: Want to learn more business strategies like this? Visit BookMoreBrides.com; Stephanie Padovani  specializes in helping wedding professionals build a 6 figure wedding business without fighting about price or wasting money on advertising that doesn’t work.