September, 2010

  • Poll: How Do You Feel About Long Sales Letter Web Pages?

    Posted Sep 29th, 2010 By in Polls, Website With | 25 Comments

    I have always disliked those long sales letter web pages. You know what I am talking about, right?  They are the never-ending web pages that you have to scroll down and down to get to the end before you finally see what they are offering.  I knew you would know what I am talking about!

    Everyone says they work if they are written well. I created one in the past, only because I didn’t think I had another choice, and I may have to create another one again soon.  However, I am really hesitating this time since I dislike them so much.

    What is your opinion?  Maybe it is best to allow my readers decide for me!

    How do you truly feel about sales letters? What alternatives do you suggest?  Please expand on your answer in the comments below.

  • 5 Ways Blogging Can Help You Boost SEO Efforts

    Posted Sep 27th, 2010 By in Blogging, Search Engine Optimization (SEO) With | 2 Comments

    Website owners are always seeking new ways to improve their organic rankings and to gain some popularity through SEO practices. There are several known techniques to help improve a site’s SEO such as title text, keywords, and various link building options, but one of the fastest and easiest ways to gain SEO points while incorporating all of the above is often overlooked by many website owners. It is Blogging.

    Many webmasters will focus their SEO efforts on their static site and overlook the added juice blogging can lend to it. Because a blog can be updated easily with new content, it offers more of an opportunity to try various methods of SEO to see which work best. Let’s take a look at a few.

    1. More Indexed pages, High Authority

    A simple commercial site normally contains 7-10 pages so you can only get these many pages in the search engine index. But with the help of blog you can easily add fresh content at regular intervals. For e.g. – If you update your blog 5 times a day, 20 times a month, at the end of year you’d be having 240 more pages in the search Index as compared to other sites. And, higher is the number of your pages in search engine index, more will be the chances to get found by your target audience.

    2. You can target more Keywords

    Keywords are a very important part of SEO, but often hard to figure out or target. While you may be attempting to target one keyword or keyword phrase, your analytics may tell you that your customers are getting to your site through another.

    In the case of a website, you would have to rebuild each page in order to accommodate these new keywords. This is very time consuming and costly. However, if that same site has a blog, a post (or two) could easily be created to target the new keyword or phrase. It is much easier to add a post in a blog. Plus it is far less confusing to your visitors.

    3. Split Testing

    Blogs are a great way to split test your information. You can easily create two posts, covering the same topic, but written with different keywords or offering a different product or service from your site. Then, you can check to see which post resulted in more clicks to your product pages. You can always eliminate the post that is not working well and maybe you will get lucky and find that both were equally successful.

    4. Natural Link Profile

    Blogs with unique and high quality content acts as link magnets. A well researched and written article is more likely to attract natural links than a pure commercial website. Not only it will help you in your organic rankings but will also give a natural look to your overall link building campaign.

    5. More Internal Links Mean More Time On Your Site

    Blogs also makes your visitors to stay longer on your site. By creating internal link chains, you can easily connect your visitor from post to post, feeding them more information about the benefits of your product or service as they go. The more time they spend, the more invested they become, and the more likely they are to buy in.

    Don’t overlook the SEO benefits of having a blog for your website. Here we have listed a few well known techniques, but there are many other ways you can use a blog to gain a lead in the search engine wars. Just look at it as a way to offer a constant flow of information to new and established visitors and you will surely think of numerous ways to use it to your benefit.

    Guest Author: Patsy works for Go-gulf.com, a web design Dubai Company that provides web design solution in Tehran, Sharjah and Middle East.

  • 15 Paid Monitoring Tools That May Be Worth Every Penny

    Posted Sep 24th, 2010 By in Business, Internet Marketing, Social Media With | 11 Comments

    You’ve heard social media gurus say that you must listen online before getting involved with social media, but you don’t understand what that means.  So, what does it mean to “Listen” in social media? To listen also means to monitor, to lurk, or to observe what is going on online because it is essential to do your homework before you leap.

    A couple months ago, I listed 25 monitoring tools that will not cost you a penny; however, there are tons more that may be worth including into your budget.  Below are 15 monitoring tools that have a price, but will help you ensure that nothing online will escape your radar.  They are listed in no particular order.

    Radian6: One of the most comprehensive tools out there, Radian6 allows you to listen in on conversations that involve you and gives you the opportunity to put the information into quantitative formats, which allow you to create an action plan to improve your strategy.

    Visible: This platform comes in at the higher end of the spectrum of social media monitoring services in both price and functionality. Get not only updated trends on online conversations, TruCast will make you aware of all the influencers that people listen to when looking for new brands to try out. It also offers very strong customer relationship management (CRM) capabilities.

    Trackur: One of the more affordable social media monitoring solutions. Trackur provides conversation trending, email alerts, custom filters, a nifty AJAX dashboard and the ability to monitor brands, execs, employees and competitors. (more…)

  • An Infograph – Promises and Fears of Social Networking

    Posted Sep 22nd, 2010 By in Social Media, Social Networking With | 6 Comments

    From high school students to executives, everyone is using social media to connect in different ways. It may be because with such a large user base tapping into the web, there really is something for everyone. Job seekers turn to LinkedIn for career connections. Musicians are still turning to MySpace to make a name for themselves. Marketers are giving their products a voice through Facebook and Twitter. Publishers are re-inventing themselves with new ways to deliver content.

    With this infographic, we’ll take a look at a few of the fears and promises of each of these points of view and try to shed some light on why it works.

    Social Media

    More Social Networking History

    The first social computer network was created in 1978 with CBBS, the Chicago Bulletin Board System. Bulletin Boards were hosted on personal computers connected through telephone-based modems.  These systems allowed for access to decentralized forums (Usenet), social gaming and file transfer.

    The next evolution was dial-in networks such as America Online and CompuServe.  One of my favorites in this time period Sierra’s ImagiNation Network which replaced the text based BBS systems with a rich gaming environment that took the form of an amusement park. You could create avatars, chat and connect for games.

    Even before Friendster, the connection concept was online with SixDegrees which started in 1997 with the idea of connecting contacts, then it was MySpace with its powerful database.

    Now it’s all about Facebook, which has more users than the population of any country in the world outside of the U.S., China or India.  Television took 13 years to become as popular as the Internet, which only took four years.  More than 100 million people have joined Facebook over nine months.

    Guest Author: This is a guest post by Brian E. Young, a graphic designer and illustrator who blogs and podcasts about creativity at www.Sketchee.com.

  • 7 Ways to Overcome Writer’s Block and Banish It Forever

    Posted Sep 20th, 2010 By in Article Marketing, Blogging, Content Marketing With | 9 Comments

    Are you experiencing writer’s block?

    Whether you are a new writer or an article writing and marketing expert like me, there comes a time when you just stare at the blank white screen with your hands ready at the keyboard – but they’re not typing. The dreadful writer’s block is stopping the words from flowing as they should.

    It is frustrating to be stuck especially when you know when you write and submit articles online you will get more website traffic, prospects and profits. So, you start pulling your hair out and grinding your teeth.

    See, I know exactly how you feel. There were many times that I wanted to throw my laptop and my desktop right out the window. I know what it is like to try to force yourself to “work through it”, and when you sit down to write you are numb and feel like your brain is composed of concrete.

    I also know that the longer you stay in this state the more discouraged you get, which makes it even harder to write. That’s why I am going to help you get out of that dark, cold, gloomy corner and see the light so you can start writing articles faster.

    7 Ways to Overcome Writer’s Block and Banish It Forever

    1. Use instant article writing templates – You want to use article templates that literally guide you through the article writing process. For example, my 40+ Instant Article Writing Templates Kit, is filled with worksheets and ideas. All you have to do is enter the information that the template asks for – where it asks for it. Not only will you generate article ideas, but you’ll be able to organize your ideas in a way that gets your prospects to read your articles from top to bottom. (more…)

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