It’s easy to find out who your Ideal Clients are, no matter what the economy is like. Here’s how.

How do I find ideal clients in this economy? That was a question one attendee asked in a recent panel I hosted, and it’s not the only time I’ve heard such a question. How can I survive in this economy? How can I convince people to buy in this economy? How can I make this work in this economy? The heartache and discouragement rise like a damp mist over the moors.

The answer comes in two parts:

1. Stop thinking about the economy. Now, I know that sounds over simplified because everyone these days is stewing over the economy, right? And it is true that some industries naturally falter in tough times. The fine dining business, for example, has been struggling. So, go ahead and take a look at what you’re doing. Is it valid when wallets are tight? Do people still need your coaching? Your advice? Your expertise? Fact is, people need more help in tough times than ever before. So, stop thinking about the economy and start thinking about your perfect prospect. Does he or she still need you? If yes, then move on to #2.
2. Are you clear on who your Ideal Clients are? That’s Square One in marketing. You need to know your Perfect Prospect no matter what economy you are in. Then you can focus on reaching them and only them. It will add so much power to your marketing that finding them won’t be a problem because they’ll find YOU.

Finding out who your ideal clients is is easier than you think. If you’re still stumped, think about the one person you love to work with and who gets tremendous value from your services. Start with them.

Guest Author: Still puzzled about who your perfect prospects are? Pick up your free assessment at http://LetsGetRealmarketing.com.  Award-winning author Rosey Dow is a casting director. She casts the missing clients who will take your business to the next level. That’s why she’s called The Prospect Profiler.