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  • Case Study: Mompreneur Grows Business by Using Twitter to Build Relationships

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    “Social networking is still a luxury, and I don’t have time to use it for my business.” Does this sound familiar? This is the most common excuse I receive from entrepreneurs and clients. So, since we all have the same amount of hours in a day, how does Dawn Papandrea-Khan, a mompreneur of four kids under the age of six manage to run three businesses and make time to use social networking to grow her business?

    I met Dawn on Twitter last year and hired her for a few graphic design projects. Not only was I tremendously impressed by her work, but also by her dedication to make social networking work for her business. A couple of months ago, Dawn mentioned to me that 90 percent of her clients come from Twitter. So, I invited Dawn to share her story with my blog readers.

    Let’s listen to what she has to say in this 20-minute interview:

    To view Dawn’s work, you can visit her websites below:

    DPK Graphic Design – http://DPK-GraphicDesign.com

    DPK Virtual Assistant Services – http://DPK-VirtualAssistant.com

    Surfaces with Paint (NY Based Decorative Painting Biz) – http://SurfaceswithPaint.com

    Painter Mommy (My Everything Blog) – http://PainterMommy.com

    Here is also my blog post that Dawn mentions:  Top 50 Social Media Mistakes Made by Small Businesses

    I will be posting more case study interviews like this on a regular basis. If you are using social media successfully in your business and would like to be interviewed, please reach out to me. I love hearing social media success stories!

    Did this help you to see how entrepreneurs are using social networking to grow their business?  What was your takeaway from the interview?

    Posted Jul 22nd, 2010 By in Business, Case Studies, Social Networking, Twitter With | 6 Comments
  • http://www.no2pen.com/blog Sara

    I find case studies are the best way to learn new marketing concepts and strategies. Thanks for this, Mirna and Dawn.

  • http://www.twitter.com/lasgonespana Febbry Lasgon

    Thanks for the inspiring 20-minute interview. I do believe that online marketing is the future marketing system.

  • http://www.mirnabard.com Mirna

    I hoping to post more case studies Sara…as time permits :) . I am glad you enjoyed the interview Febbry…Dawn is a great example!

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  • http://www.MarkandZoe.com Zoe deLuca

    Thanks Mirna and Dawn for this great interview.

    Dawn has been my ‘graphics magician’ for nearly two years, I found her through Twitter and I live in Australia!

    I have had several projects designed by Dawn (all sensational), and referred a whole lot more, yet I realised that this interview is the first time I’ve heard her voice. We have done everything through the internet.

    That’s the power of Social Media to grow your business.

    Have an Awesome Day!

    Zoe

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