The whole point in having a website is to either generate sales or gain readers, other than that there is no other real value. Blogs want more people to reads their news and general ramblings, whereas retailers, tour operators, car leasers and directories want to generate sales. Making money is a core element in anyone’s website whether it be through creating sales or just building up your profile online for more recognition across the globe.

1) Check the layout of your page. Try to keep things as simple as possible. Don’t overload your site with images and flashy objects. Make sure that the site has a clear and easy to follow navigation. Don’t overload your home page with text; you could scare off potential customers.

2) Build separate pages to sell products. Don’t have all of your products listed on the homepage, it will be an overload of information and supplying such a mass amount to your customers could be confusing, not to mention very difficult to crawl through.

3) With the separate pages you have built, make sure that you build links to these. Deep linking to these pages will ensure that people searching for specific products will land on the relevant pages. Instead of landing on the home page which could be irrelevant to a specific product.

4) Put a search box on your site. Those that do land on your homepage for a general term may have something in mind they want to look for when they get there. The search facility gives them the chance to list a whole host of products that are more like what they need.

5) List your top selling products on your home page. The products that sell well should be advertised more, these are your top converting products which mean that someone looking for something like this has an idea of what is popular across your site.

6) Advertise your site on guest blogs. Try to write guest posts on other blogs to get recognition and possible click through(s) to your site. If you can get your name spread across popular relevant blogs then there is always the chance of a click through to your product/service.

7) Get listed on directories dedicated to your niche. If you can find directories that offer free directory lists to your site and receive a large amount of visitors, then you could be in for a win. Depending on what your niche is, will depend on your directory choice.

Guest Author: Marcus heads up the SEO for a Road Bicycles company that delivers bikes around the UK.