Told you I got carried away with all the E’s!  This is a continuation of yesterday’s blog post “11 Key E’s of Social Media.”

The social media E’s are listed below in alphabetical order:

1. Entertainment

A very large of your social media engagement strategy should include entertainment.  The very first step in entertaining your audience is to be a person not a business.  Your message should also be interesting and amusing enough to generate reaction, which increases chances of your message going viral.

2. Enthusiasm

It is crucial to create enthusiasm for adoption of social media within your organization.  Also, generating enthusiasm (or excitement) will inspire your audience to be enthusiasts who spread your message for you.  The goal is to find those influencers!

3. Escalate

You may run into situations where you deal with negative feedback and brand haters on social media sites. How you choose to deal with the negative comments is very critical to how you are perceived on social media sites.  If you don’t handle it properly with a strategic repsonse, you will escalate the problem. Yikes!

4. Etiquette

Practicing proper etiquette is essential when networking on social platforms.  The same etiquette rules that are used in the offline world should be applied online as well.  For some basic reminders, this may be a good time to revisit “7 Rules of Social Media Netiquette.”

5. Evaluate

You may be doing a fantastic job with integrating social media into your plans.  However, you are missing the point of using social media if you are neglecting to evaluate or measure your efforts. Measuring social media can help you quantify the performance of your social media efforts, help you understand prospects and customers, tighten up the efficiency of your strategy, and use the information to adjust and optimize your plan.

6. Experiment

If you truly want to embrace social media, you must be willing to experiment.  Once you have your strategy in place, it will take trial and error of different tactics to determine what is right for your business.  Don’t give up on social media if a particular tactic is not working.  You must experiment until something sticks!

7. Expertise

Social media has given many of us an opportunity to showcase our expertise faster than anything else out there.  Sharing knowledge and expertise helps set you apart from competition and increases business results.

8. Exposure

If there is anything that can get you immediate exposure for your business, it’s social media.  If you are consistent with your plan, you will be able achieve instant visibility.  This could mean a lot more opportunity.

9. Express

Like showcasing your expertise, you can freely express your thoughts, opinions, and ideas through social media platforms.  Also, by creating two-way dialogue, you are giving a chance to your prospects and customers to express their ideas and opinions. 

10. Extend

Whether it is answering a question, sharing a link to something informative, or pointing someone in the right direction, extending a helping hand goes a long way online because people will remember you when they need products or services you offer.  Also remember to extend an offer on your website so you can convert prospects.

11. Eye-Catching

Due to the amount of content shared on social media platforms, you only have a few seconds to capture a person’s attention.  It is important to create eye-catching headlines for videos, articles, and blog posts.  Also, you will engage more eyeballs if tweets and updates are interesting.

Did I miss any E’s that you want to add?  Please list in the comments below.