Internal Linking Best Practices to Help Boost Rankings

When putting together a website, it’s important to think about optimizing your internal link structure to make sure it’s as search engine friendly as possible. A lot of the time, the potential of internal linking is overlooked in favor of other SEO factors, focusing mainly on the specific pages and not looking at the website [...]

Keeping an Open Mind When It Comes to Social Media

Today the online world is atwitter with article after article insisting you must be on Twitter, have a presence on Facebook, and a profile on LinkedIn, not to mention have a blog and a YouTube channel and whatever other social media platforms are currently hot.
What’s the bottom line?  What do you really need to do/have?
Here’s [...]

8 Ways to Keep Customers Coming Back

Whether you own a brick and mortar based business, or maybe you have just an online business that you’re running.  Regardless of what you’re running, I wanted to give you 8 effective tips that you can use to keep your customers coming back.  If you find that none of your customers are coming back, you [...]

Timing and Frequency: Two Keys to Blogging Success

When you read tips about blogging, it almost always comes down to “content is king.” And there’s certainly truth to that statement. If you don’t have quality, compelling content, you’re never going to have a successful blog. People won’t have any incentive to read it.
However, there’s a flipside to this that rarely gets discussed. That [...]

6 Essential Mindset Shifts for Social Media Success

Some businesses do now understand that adopting social media means changing their mindset on how they do business; however, I am surprised to see how many are still not aware what type of shift needs to take place, or are not willing to make the changes needed to succeed.
On a daily basis, I hear many [...]

Ask Mirna: What’s Your Take on Facebook’s Privacy Concerns?

QUESTION:
“Mirna, what’s your take on Facebook these days with the privacy concerns? I didn’t like seeing my FB photo, name, text box pop up online.” — Pam W.
ANSWER:
Good question, Pam!  Several people asked me the same thing, since I did not react much to the changes.
As briefly mentioned to you on Twitter, I think [...]

Case Study: Chef Zov Karamardian of Orange County Takes On Social Media

Recently, I had the pleasure of connecting on Twitter and Facebook with Chef Zov Karamardian (@Zovs), an award-winning chef, restaurateur and bestselling cookbook author. Chef Zov jumped on the social media bandwagon a few months ago, learning and embracing as much as she can.
As part of her social media strategy, Chef Zov announced the [...]

7 WordPress Plug-ins to Help You Control Content Scraping

Here are eight WordPress plug-ins that may help you better monitor your blog posts, as promised in yesterday’s blog post 9 Ways to Reduce Scraping and Catch Blog Post.
Simple Feed Copyright Plug-in – This adds a copyright notice at the bottom of feed articles.
©Feed Plug-in – This can add the copyright, a digital fingerprint [...]

9 Ways to Reduce Scraping and Catch Blog Post Theft

Content scraping or theft is when original content is stolen from a blog to republish on another blog or site.  This is considered to be plagiarism or copyright infringement, but since the Web is not completely regulated yet, scraping has become an extremely common problem.  Although, this process can be done manually, normally it is [...]

A True Honor to be Nominated for Orange County’s Women in Business Awards

I am extremely honored and thrilled to be selected as a nominee among many exceptional women of Orange County for the The Sixteenth Annual Women in Business Awards.
This premier program was designed by the Orange County Business Journal to recognize the accomplishments of the community’s outstanding business and professional women.
The event will be held on [...]

Social Media Revolution 2 by Eriq Qualman – Are You Ready?

Eriq Qualman, the author of “Socialnomics” has done it again!  A new version of the Social Media Revolution video was released yesterday.  Check out below!

“In social media you aren’t going to get it right the first time, so you need to learn to fail forward, fail fast, fail better.” – Eriq Qualman
Are you ready for [...]

Poll: Should You Friend Competitors on Social Networks?

This question comes up often in meetings and speaking engagements.  Businesses fear that competitors will see what they are doing or find out who their clients are.
Should you add competitors to groups you have started on social networks?  Should you allow them to join your business pages?  Should you block them from following you on [...]