Book Review: “Social Media Marketing: Market Your Real Estate & Mortgage Business Using the Power of Social Media”

I just finished reading “Social Media Marketing: Market Your Real Estate & Mortgage Business Using the Power of Social Media” eBook written by my good friend Naomi Trower, real estate broker and social media extraordinaire. I met Naomi in 2009 at the LA Twitter Conference, and we’ve kept in touch through Facebook and Twitter (the power of social networking, right?).

Many realtors and brokers have given up on their business in the past several years because of the new economy; and there are still many who continue to struggle but have not quite given up yet. If are a realtor who has not yet jumped into the sea of online opportunities to market your business, I urge you to do so as soon as possible.

Naomi is a perfect example of a broker who decided she was not going to let a slow economy stand in the way of business growth. For the past two years, Naomi has been integrating Internet marketing and social media tactics as part of her overall marketing strategy. She obtains 15-20 new leads per week by applying the same tactics described in her eBook.

I highly recommend this eBook to realtors and brokers who want a simple way to embrace and leverage social media. Naomi shares free or extremely cost-effective step-by-step tactics for Twitter, Facebook, blogging on WordPress, and Active Rain. I think she did a superb job at explaining all the tactics in an easy-to-follow format.

She even gives a sample of her social media schedule, keywords and phrases you can use to find your target audience as well as some fantastic examples of how to strategically word tweets, status updates, and introductions so it doesn’t seem like selling all the time. I especially liked how she personalized the book by sharing her experience with using social media. This shows me that she really walks the talk.  Thank you for an excellent eBook Naomi!

I am not going to give away any of her secrets and tips, you will just have to buy the eBook and see for yourself. Click here to purchase the eBook and learn more about Naomi Trower. And, don’t forget to leave her a review after you read the book! This will be good social media practice for you (wink wink).

BTW, I loved the eBook so much that I will be recommending it and using Naomi as a case study in a keynote presentation I am giving to 300+ real estate professionals at the NAHREP event on March 25!