6 Reasons Why You Need a Business Blog

If you don’t currently have a blog for your business web site, it’s high time you set one up. Even businesses with no writing staff can manage by hiring ghostwriters or inviting guest bloggers. You can also work on posts ahead of time and schedule them to run over time. I schedule a writing day when I feel focused and try to whip out at least 15 – 20 blog write-ups and then schedule them to post over a few weeks (shhhhh, that’s a secret! ).

So, why is a business blog so important? There are several reasons to set up a blog for your business (of course, not limited to these reasons).

1. Company Announcements. A blog gives you the perfect platform to launch your products and services. You can also use it to let your clients know about any changes that have been made to the business, including the hiring of new employees, corporate events, and other news.

2. Google and others love blogs. Since a blog is regularly updated with fresh content, you’ll find that your search engine rankings go up quite quickly. The more often a site is updated, the more the spiders (search engine robots) will check it. You can really build up your visibility and visitors with a blog..

3. Get more links. Often people are reluctant to link to a website, but they will happily share or link to a blog post they like. You’ll get a lot more backlinks by providing regular, useful information in the form of blog posts. And, more backlinks equals higher rankings in the search engines.

4. Build authority. Trust is vital when it comes to sales and many people who shop online are quite wary about new companies that they haven’t bought from before. You can help them decide to purchase from you by showcasing your expertise and offering consistent information on your blog. The regular posts will allow visitors to learn more about you and your knowledge while they decide if they’re going to buy or not.

5. Become more approachable. The truth is that businesses tend to be slightly intimidating to the individual. Through blogging, you can show people that you aren’t just a corporation, but a business made up of real people. Humanizing your brand can do wonders for sales!

6. Give something back. Whether you offer exclusive information on your blog or provide coupon codes to those who read it, you’ll find that by giving something back to those who come visit your blog, you are actually gaining. People will not only trust you and see you as an expert; they will pass your posts on and let others know about your content.

It really is worth having a business blog. Without it, you will be missing out on a lot of interaction with your target audience. Blogging doesn’t have to be difficult, so there’s really no excuse not to do it.

If you do blog, I would love to hear about how it helped your business. Please share in the comments below.