January, 2010

  • 21 Twitter Conversation Tips

    Posted Jan 8th, 2010 By in Social Networking, Twitter With | 22 Comments

    There’s nothing like a good social media conversation to ensure that you gain plenty of followers. However, most people just don’t understand how to make the best use of Twitter. Engaging in intelligent conversation is the best way to build trust, gain followers and establish yourself as a guru online. With that in mind, I’ve compiled some tips to help you do all that on this popular social media platform. dreamstime_11436196

    1. Be positive. People shy away from the negative, so stay upbeat and you’ll find more are drawn to you. Also, you’ll get more positive tweets, which is definitely a plus.

    2. Offer information. Giving out useful tidbits will endear followers to you and result in more retweets. Think about what your followers could use and then give them what they need.

    3. Respond to others. When you see an interesting tweet, comment on it. This is the best way to start a conversation and is far more effective than waiting for someone to respond to you.

    4. Stay firm. No one likes someone who wobbles between two opposing views, so don’t be afraid to state where you stand. It might not be popular with everyone, but you’ll gain respect.

    5. Avoid public arguments. If you’re going to be talking heatedly, keep it private with emails or DMs. No need to share with the world!

    6. Know when to DM. Replying to someone will still appear publicly, but a direct message will only be seen by that person. It’s best to DM any private information (email addresses, etc.).

    7. Keep track of information. Is one of your Twitter contacts pregnant? Make note of her due date and check in once and a while. People love it when others remember things that are important to them.

    8. Help others out. If someone is having a problem and you have a solution, let them know. If you can’t help, retweet the message so someone else can help.

    9. Be funny. Who doesn’t love humor? Just be careful, humor doesn’t always translate well over the internet.

    10. Stay active. Make sure you are tweeting on a daily basis. Most people will ignore someone who only pops up once in a while. (more…)

  • 7 Questions You Should Ask Your SEO Firm

    Posted Jan 2nd, 2010 By in Internet Marketing, Search Engine Marketing With | 3 Comments

    SEO firms or consultants can be of great benefit to your business, but unfortunately, there are some frauds out there. You can’t just assume that someone is an expert in the field because he says he is. It’s up to you, the consumer, to take the time to do your due diligence, but the following questions can help you get a straight answer and figure out if the company is the right one for you.

    Search engine optimization (SEO)

    Search engine optimization (SEO)

    1. How long have you been in business? A company that has only just started might not be legit. That’s not to say that no new company is trustworthy, but you will want to know more about the people behind it and their experience with SEO before committing to them.

    2. How is success measured? There needs to be a specific method of checking for success if you are going to hire someone to do your search engine optimization for you. Otherwise, there’s no telling if you are getting what you paid for.

    3. What are some of your more successful campaigns? An SEO company that has been in business for a while should have some case studies of happy clients to show you. If they don’t, you might want to look elsewhere.

    4. Can you share your general SEO process? This question needs to be asked because you don’t want spam tactics being used. A badly done SEO campaign can destroy your company’s online reputation and ruin your search engine rankings, so make sure the company isn’t using anything but white hat techniques.

    5. Do you offer a guarantee? If the answer is yes, clarify, but be suspicious. It’s impossible for anyone to guarantee specific results when it comes to search engines, so if someone says they guarantee top spots, you should look elsewhere.

    6. How will I know what you’re doing? Your SEO company should give you frequent updates on what they are doing. How frequent? That’s between you and your SEO firm . . . you should be able to request updates more often if you need them.

    7. What is the long term plan? SEO isn’t just about optimizing your content and leaving it, a good strategy is ongoing. Check with the company to see what their long term plan is for your site.

    Ask the right questions and you should be able to tell if the firm you are considering hiring is legit or not.  What is your advice to selected an SEO firm?

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