September, 2009

  • 5 Reasons You Should Be On Twitter

    Posted Sep 9th, 2009 By in Social Media, Social Networking, Twitter With | 3 Comments

    happybirdsWhether you like Twitter or not, there are some very good reasons to use the social networking site. These days, you have so many applications to choose from that it is possible for anyone, even if they have just 5 minutes a day, to use Twitter.

    1. It’s good publicity. Every business can use more publicity and Twitter is just another method of getting that. It also happens to be a very good method since it really lends itself to viral marketing. One link that is posted can instantly be re-tweeted and broadcasted to thousands of users who, in turn, can pass it on. The rapidity of this can be astounding and is usually faster than in any other social marketing medium.

    2. Be approachable. Interactivity is the new wave in marketing. When a business is aloof and distant from its clients, they won’t trust the company. However, if you are interacting with your clients and listening to them, you’ll find that they not only trust you and buy from you, but also talk you up to their friends. Word of mouth advertising is the most powerful kind there is, so take advantage of it.

    3. Build a reputation. Building a reputation online should be part of your online marketing strategy. If you are consistent in offering good advice and information, people will trust you and will be interested in buying what you offer or recommend because they know it will be of great quality. While Twitter isn’t the only way to do this, it is certainly a good method of adding to your online rep.

    4. Boost SEO. While the actual tweets might not do much to increase SEO, you’ll find that once you have built up plenty of followers, they will pass on and blog about the links you post. When you develop a good relationship with others, promoting them and offering advice, they will do the same in return.

    5. Make yourself easier to find. It stands to reason that the more places you are online, the easier it will be for people to find you. This is why it’s a good idea to use the same username on all your accounts and also to use top keywords in your profile on Twitter.

    Twitter is one of the fastest growing social media networks out there and it can play a major role in how well your business does online. While you shouldn’t consider it the only method of gaining publicity and building a valuable reputation, Twitter should still be part of your marketing plan.

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  • Social Media: Get More Publicity in Less Time

    Posted Sep 3rd, 2009 By in Social Networking With | 3 Comments


    While social media has been around long enough to really be catching on, the main issue that many people have with it is time. If you ask the average person about Twitter, they will most likely say it’s great, but it takes up too much time. The same goes for other social media applications, such as Facebook and LinkedIn.

    It’s easy to get sucked into conversations and quizzes, particularly if you tend toward procrastination anyway. Social media is the ideal place for people who put things off to hang out, but that doesn’t mean you can’t use it for the good of your business! In fact, all you need is a little time management.

    Have a plan. It’s important to know exactly what your goals are and how you are going to achieve them. For example, your goal might be to get 100 visitors this month from Twitter. You can decide how you’re going to gain those visitors and then put the plan into action. This will help you cut the amount of time spent on social media.

    Be professional. That’s not to say you should never be friendly while using social media, but remember that you are representing a business, so comments on how hung over you are might not be the best idea if you want people to respect you. You’re building a brand and it’s important to remember this when you are talking to people online.

    Set limits for yourself. This could be a time limit or a number limit. For example, you might decide to respond to or connect with five people per day on LinkedIn or to spend 10 minutes a day on Twitter. You can use a stopwatch if necessary to remind yourself not to go over the time allotted for social media.

    Get help. Why spend your day making connections and creating social media campaigns when you could just outsource? Often, a publicity professional will be far more efficient at turning your accounts into valuable resources by connecting with others in your field and keeping up a constant presence online. Remember, being authentic still does apply here. It is a good idea to have an assistant do the research and post content for you; however, it may be best to take the time to respond to comments and questions, so you can build those relationships the right way.

    Social media can be a tremendous aid in boosting your business, but it’s maybe not a good idea to spend the whole day on it. With the right techniques or by outsourcing this part of your business, you can see amazing results without wasting too much of your time.

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