The standard for search engine optimization has been Google for a very long time, but now people are starting to think about another option. Bing has been far more popular than anyone anticipated. Even with Google Caffeine on the horizon, it would be foolish not to take this new up and comer into account when planning your SEO strategies.

Still not convinced? Here are a few reasons you should be optimizing for Bing.

1. It is rapidly creeping up on Google and if this deal with Yahoo goes through, you’ll definitely want your site in Bing. It’s important to consider all the possibilities, especially since it can take some time to get picked up by the search engine.

2. There are already many loyal users. These are people who no longer use Google. If you want to reach as many people as possible with your marketing message, you definitely want to include the newer search engine in your SEO plans.

3. If you get decent traffic from Yahoo right now, you’ll want to make sure you start optimizing now for the transition which is expected to occur early 2010. This will ensure that you don’t end up losing too much traffic when the two companies join up.

4. Who couldn’t use more traffic? If dual optimization helps you boost your incoming traffic, then it is definitely worth it. This is the main reason people have started aiming for better rankings on both Google and Bing.

5. It takes very little time. SEO for this new search engine isn’t much different from that of Google, so making some small changes or additions to your website can drastically change your results.

Despite the fact that Google has been such a big player in the SEO field for so long, we shouldn’t become complacent and ignore other traffic sources. Even the Romans ended up losing out, so keep your options in mind and don’t put all your website traffic in the hands of just one search engine.